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Me apasiona solucionar las problemáticas de gestión comercial de mis clientes, a través de una comunicación efectiva y fluida, generando vínculos de confianza y convirtiéndome en un "partner de negocios" de ellos, cuidando los tiempos y calidad comprometidos y tratando de cultivar una relación de largo plazo.
Soy altamente proactivo y enfocado en resultados!.

¿Cuál es mi propuesta?
¿Eres de los que piensa que incrementando el número de likes, fans y shares de tus contenidos en las RRSS de tu negocio, podrás construir una marca poderosa y generar ventas…….?, ò, ¿Eres de los que piensa que crear una página web empresarial y/o una presencia de marca en RRSS, es de lo más sencillo que hay: un par de lindas fotos, un logotipo estiloso, un marketing de contenidos sugerente con “keywords”, un diseño alucinante y……………… Voilà…..?:
Mi respuesta es claramente, NO!! .

Mi propuesta se basa en el valor agregado diferenciador, de desarrollar estrategias de marketing integrales que incrementen el "Brand Equity" (Capital de Marca), y por consecuencia, las ventas. negocios.

Es decir, mi enfoque se basa en potenciar las máximas sinergias posibles entre el marketing off y on line, no me quedo sólo con las herramientas del marketing digital (RRSS, Blogs, Influencers, Seo/Sem, content marketing, inbound marketing, etc, entre otras, que también manejo), sino que realizo una mirada y diagnóstico sistémico del funcionamiento comercial de sus negocios para luego optimizarlos (aumentar ventas y rentabilidad).
¿En qué te puedo ayudar ( qué dolores puedo aliviar)?
-(Re)Definición de una “segmentación efectiva”
-Identificación de tu “buyer persona” y “mapa de viaje de tu cliente”
-Determinación de la “diferenciación” óptima respecto a competencia
-Realización de análisis “FODA”
-(Re)Definición de tu “target group”(mercado objetivo) más idóneo,
- Determinación de estrategia óptima para “Posicionamiento” y “Branding”
- (Re)Configuración del “Marketing Mix”
-Confección del “Digital Marketing Plan”
- Confección de “Auditoría de marca”
- Confección de “Auditoría de marketing”
-Tipificación y optimización de “embudo de ventas”
-¿Son rentables las acciones de comunicación de tu marketing digital?

¿Qué tal si conversamos?. Te invito al chat de Workana!","rawText":"Hola a tod@s! .Soy Licenciado en marketing, con un MBA y Master en marketing, con más de 10 años de experiencia nacional e internacional en las áreas de gestión comercial/marketing, incluidos proyectos de e-commerce. Me apasiona solucionar las problemáticas de gestión comercial de mis clientes, a través de una comunicación efectiva y fluida, generando vínculos de confianza y convirtiéndome en un "partner de negocios" de ellos, cuidando los tiempos y calidad comprometidos y tratando de cultivar una relación de largo plazo. Soy altamente proactivo y enfocado en resultados!. ¿Cuál es mi propuesta? ¿Eres de los que piensa que incrementando el número de likes, fans y shares de tus contenidos en las RRSS de tu negocio, podrás construir una marca poderosa y generar ventas…….?, ò, ¿Eres de los que piensa que crear una página web empresarial y/o una presencia de marca en RRSS, es de lo más sencillo que hay: un par de lindas fotos, un logotipo estiloso, un marketing de contenidos sugerente con “keywords”, un diseño alucinante y……………… Voilà…..?: Mi respuesta es claramente, NO!! . Mi propuesta se basa en el valor agregado diferenciador, de desarrollar estrategias de marketing integrales que incrementen el "Brand Equity" (Capital de Marca), y por consecuencia, las ventas. negocios. Es decir, mi enfoque se basa en potenciar las máximas sinergias posibles entre el marketing off y on line, no me quedo sólo con las herramientas del marketing digital (RRSS, Blogs, Influencers, Seo/Sem, content marketing, inbound marketing, etc, entre otras, que también manejo), sino que realizo una mirada y diagnóstico sistémico del funcionamiento comercial de sus negocios para luego optimizarlos (aumentar ventas y rentabilidad). ¿En qué te puedo ayudar ( qué dolores puedo aliviar)? -(Re)Definición de una “segmentación efectiva” -Identificación de tu “buyer persona” y “mapa de viaje de tu cliente” -Determinación de la “diferenciación” óptima respecto a competencia -Realización de análisis “FODA” -(Re)Definición de tu “target group”(mercado objetivo) más idóneo, - Determinación de estrategia óptima para “Posicionamiento” y “Branding” - (Re)Configuración del “Marketing Mix” -Confección del “Digital Marketing Plan” - Confección de “Auditoría de marca” - Confección de “Auditoría de marketing” -Tipificación y optimización de “embudo de ventas” -¿Son rentables las acciones de comunicación de tu marketing digital? ¿Qué tal si conversamos?. Te invito al chat de Workana!","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1cb0af7d746f1726ff1d75f8c39b7580/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Poseo más de 10 años de experiencia nacional e internacional en las áreas de gestión comercial/marketing, incluìdos proyectos de e-commerce.

Fui Jefe de Proyecto de Comercio Electrónico, de un importante retail nacional: www.hites.cl, materializando el lanzamiento nacional de su web site y su posterior operación. Aquí aprendí la importancia de ejercer un liderazgo eficaz, comunicación oportuna con todos los stakeholders y gerencias implicadas, trabajo en equipo interdisciplinario, y una adecuada planificación para sacar adelante este desafiante proyecto.

He diseñado e implementado planes de marketing digital, para una gran variedad de empresas, que van desde: turismo aventura, asesorías, comercio minorista, mobiliario, servicios de importación desde China, entre otros, especialmente para empresas de tamaño pequeño y mediano (Pymes).

Esta trayectoria, me ha permitido aquilatar una valiosa experiencia profesional, que me ha permitido generar y aplicar una metodología propia, que ha demostrado su utilidad a lo largo del tiempo.

Aquí aprendí la importancia de “ponerse en los zapatos del cliente”, y comprender “sus dolores habituales” en cuanto a la gestión comercial y de marketing de sus negocios, y aportar valor, creando e implementando planes de marketing que contengan estrategias que construyan marcas sólidas y generen ventas.
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