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Atuo há mais de 5 anos nas áreas administrativa, comercial, contábil e de gestão de pessoas, com sólida experiência em recrutamento, liderança de equipes, controle de indicadores e atendimento ao cliente. Como gestora de redes sociais, minha missão é conectar marcas ao público certo por meio de conteúdos criativos, planejamento estratégico e storytelling que converte. Transformo seguidores em clientes e engajamento em vendas, unindo análise de métricas, funil de vendas e copywriting persuasivo para fortalecer o posicionamento digital de empresas e profissionais autônomos. Sou proativa, organizada e comunicativa, com perfil analítico e foco em performance. Trabalho com consistência e profissionalismo, garantindo que cada ação digital esteja alinhada aos objetivos do negócio. ? O que entrego além do básico Planejamento Estratégico de Conteúdo: definição de pilares, cronogramas e estratégias por etapa do funil. Design e Criação Visual: desenvolvimento de posts, carrosséis, vídeos, reels e apresentações em Canva, Photoshop e Figma. Gestão Completa de Redes Sociais: feed harmônico, stories criativos, monitoramento e relatórios de desempenho. Copywriting e Legendas Persuasivas: textos voltados a engajamento, vendas e autoridade de marca. Análise de Dados e KPIs: relatórios claros de alcance, engajamento, crescimento e conversão. Relacionamento Humanizado: gestão de mensagens, comentários e directs com foco em comunidade e fidelização.","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/oi/WhatsAppImage20251218at162834_160_160.jpeg","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/cn/WhatsAppImage20251218at162834_30_30.jpeg","width":30,"height":30},":original":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/ig/WhatsAppImage20251218at162834.jpeg","width":1280,"height":1280},"profile":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/hx/WhatsAppImage20251218at162834_192_192.jpeg","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/a95730a3a6daeeba127a342a01a9eddb/lw/WhatsAppImage20251218at162834_300_300.jpeg","width":300,"height":300}},"country":"BR","lastActive":"2025-12-21 07:27:55","created":"2025-10-07 14:14:17","open":1,"active":3,"completed":"11","rating":"5.00","paid":13,"verifiedPaymentMethod":false,"worker":{"id":11174738,"slug":"nay-santt","canInvite":false,"skills":{"469":{"id":469},"467":{"id":467},"485":{"id":485},"523":{"id":523},"314":{"id":314},"898":{"id":898},"517":{"id":517},"452":{"id":452},"379":{"id":379},"610":{"id":610},"486":{"id":486},"471":{"id":471},"526":{"id":526},"448":{"id":448},"593":{"id":593},"594":{"id":594},"962":{"id":962},"537":{"id":537},"468":{"id":468},"946":{"id":946},"535":{"id":535},"798":{"id":798},"546":{"id":546},"491":{"id":491},"509":{"id":509},"437":{"id":437}},"history":"Atualmente, atuo como Social Media e Estrategista Digital, com foco em gestão de redes sociais, criação de conteúdo e marketing de performance. Desenvolvo planejamentos estratégicos, crio conteúdos criativos e otimizados (posts, reels, carrosséis e campanhas), e realizo análises de métricas (KPIs) para orientar decisões assertivas e fortalecer a presença digital de marcas e empreendedores. Atendo clientes do Brasil e do exterior, especialmente empresas, escritórios, empreendedores e negócios locais que buscam crescimento real nas redes. Analista Comercial e Líder de Equipe – MEI | Belifit (Home Office) ? 2020 – 2025 Atuação estratégica na gestão e liderança de equipe comercial, com foco em resultados e crescimento de faturamento. Responsável pelo recrutamento, seleção, treinamento e acompanhamento de novos colaboradores, além da criação de estratégias comerciais e de performance. Utilização de ferramentas CRM para controle de clientes, funil de vendas e indicadores de desempenho. Também realizava o apoio administrativo e contábil do MEI, incluindo emissão de notas fiscais e relatórios financeiros. ? Recrutadora | Mosaico Web (Home Office) ? 2023 – 2025 Condução de processos seletivos completos, desde a triagem de currículos até a contratação final. Atuação em parceria com líderes para definição de perfis profissionais e alinhamento de cultura organizacional. Organização documental, suporte administrativo e fortalecimento da gestão de talentos em ambiente remoto. ? Atendente | Minas Cidadão – UAI ? 2022 – 2023 Atendimento ao público com foco em orientação, cadastro e encaminhamento de serviços. Desenvolvimento de habilidades de comunicação, empatia e organização administrativa, garantindo eficiência e qualidade no atendimento. ? Atendimento e Vendas | IBI Telecom ? 2020 – 2021 Atendimento ao cliente e venda consultiva de produtos e serviços de telecomunicação. Atuação em rotinas administrativas e suporte técnico básico, fortalecendo o relacionamento e a fidelização de clientes. ? Vendedora | Oi Telecomunicações ? 2018 – 2020 Responsável pela prospecção e captação de clientes, atingimento de metas e controle de contratos. Destaque em campanhas internas de vendas e reconhecimento pelo desempenho em atendimento e retenção.","rating":4.6699999999999999,"ranking":95,"position":{"position":"gold","next":{"name":"Platinum","next":"hero","description":"Platinum es el quinto nivel de Workana. ¡Estás llegando a la cima! Ahora más que nunca recuerda chequear tu actividad en la plataforma: ingresos, calificaciones y clientes satisfechos. ¡Sigue siendo un éxito! Leer más ","explain":"Un freelancer Platinum es realmente un profesional TOP. El talento Platinum conoce a sus clientes, sabe trabajar de manera remota y brinda un excelente servicio. Su carrera no para de crecer, y solamente le falta conocerte a ti. ¿Qué esperas para contratarlo? Leer más"},"name":"Gold","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"completed":21,"hourlyRate":{"rate":30,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/89cd61b2e84cd33c6c02991a8490ff2f","logoUrl":"https://cf.workana.com/logos/a95730a3a6daeeba127a342a01a9eddb/oi/WhatsAppImage20251218at162834_160_160.jpeg","truncatedCompanyDescription":"Nayara Duarte Santiago Sou Social Media, Estrategista Digital e Profissional de Marketing, com formação em Recursos Humanos, Marketing Digital e Pedagogia, aliando estratégia, criatividade e análise de dados para ger...","ratingData":{"label":"4.67 of 5.00","stars":4.6699999999999999},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"Adobe Illustrator","anchorLink":"https://www.workana.com/hire/adobe-illustrator","isCertified":false,"title":"Adobe Illustrator - 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Me chamo Diego Borges e sou profissional da área de Tecnologia da Informação, com ampla experiência em desenvolvimento web, aplicativos, plataformas, automação, integração de sistemas, produção de conteúdo digital e marketing. Sou certificado pela EBAC – Escola Britânica de Artes Criativas e Tecnologia, uma das instituições mais reconhecidas do setor, com formação em Desenvolvedor Full Stack Python. Formado em Gestão da Tecnologia da Informação pela Faculdade Impacta de Tecnologia. Minhas Especialidades Técnicas: Desenvolvimento Web (Front-End / Back-End / Full Stack) Linguagens: JavaScript, TypeScript, Python, PHP, HTML5, CSS3 Frameworks e Ferramentas: React, Next, Node, Flask, Django, Bootstrap, SASS (SCSS), Gulp, Parcel Banco de Dados: MySQL, PostgreSQL, SQL Server, Redis, Firebase (Firestore / Realtime Database) Integrações e Automação: Tecnologias de Integração: API REST, Webhooks, RPA com Automation Anywhere. Plataformas de Automação: Automações avançadas com Make, integrações com Notion e CRMs (Brevo). Especialista em Ecossistema E-commerce: Integração completa com Bling (ERP), Mercado Pago (Gateway de Pagamento) e Frenet (Cálculo de Frete). Capacidades: Desenvolvimento de aplicativos, plataforma web, painel admin, criação de fluxos personalizados, manipulação de dados, envio de mensagens, machine learning, sincronização entre plataformas e muito mais. Cloud & DevOps: Microsoft Azure Servidor privado na DigitalOcean com deploy automático (CI/CD) Render, Vercel, Railway, Docker Deploys otimizados e escaláveis para aplicações web Versionamento e controle de código com Git (GitHub / GitLab) Dados, Dashboards e Marketing Digital: Power BI (dashboards interativos e automatizados) Notion Excel Tráfego pago: Google Ads, Meta Ads CRM & E-mail Marketing: Twilio, Brevo (Sendinblue), com segmentações, campanhas automatizadas e lead scoring UX/UI Design & Prototipagem: Criação de interfaces responsivas e intuitivas com foco em usabilidade e conversão Prototipagem de fluxos e experiências otimizadas para web e mobile Foco em experiência do usuário com protótipos navegáveis e design responsivo Ferramentas: Figma, Canva, Photoshop Metodologias Ágeis: SCRUM e entrega contínua com foco em resultado O que você pode esperar do meu trabalho: Transparência total no processo e na comunicação Dedicação integral e foco em resultado Alinhamento estratégico com os objetivos do projeto Diálogo constante para garantir que sua ideia seja executada da melhor forma possível Minha missão: Trazer vida, estratégia e criatividade aos seus projetos, com total comprometimento com qualidade, prazo e originalidade. Cada cliente é único — e trato cada projeto como se fosse meu. Valores que me guiam: Excelência Originalidade Compromisso com prazos Respeito às regras e diretrizes da Workana Toda negociação, dúvida e planejamento são tratados exclusivamente pela plataforma, garantindo segurança para ambas as partes. Se você está em busca de um freelancer apaixonado, proativo e confiável, estou pronto para transformar suas ideias em soluções digitais incríveis. Vamos trabalhar juntos?","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/ki/perfillinkedin12_160_160.png","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/qm/perfillinkedin12_30_30.png","width":30,"height":30},":original":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/qj/perfillinkedin12.png","width":800,"height":800},"profile":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/kn/perfillinkedin12_192_192.png","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/vu/perfillinkedin12_300_300.png","width":300,"height":300}},"country":"BR","lastActive":"2025-12-20 14:07:26","created":"2018-11-28 22:36:57","open":2,"active":0,"completed":"5","rating":"5.00","paid":5,"verifiedPaymentMethod":true,"worker":{"id":6686473,"slug":"diego-borges-33","canInvite":false,"skills":{"491":{"id":491},"380":{"id":380},"379":{"id":379},"390":{"id":390},"467":{"id":467},"440":{"id":440},"468":{"id":468},"492":{"id":492},"386":{"id":386},"372":{"id":372},"529":{"id":529},"174":{"id":174},"287":{"id":287},"123":{"id":123},"274":{"id":274},"188":{"id":188},"234":{"id":234},"362":{"id":362},"173":{"id":173},"154":{"id":154},"748":{"id":748},"387":{"id":387},"517":{"id":517},"999":{"id":999},"246":{"id":246},"853":{"id":853},"991":{"id":991},"835":{"id":835},"1004":{"id":1004},"928":{"id":928},"1012":{"id":1012},"768":{"id":768},"67":{"id":67},"437":{"id":437}},"history":"Atuo há mais de 7 anos como freelancer nas áreas de tecnologia, desenvolvimento web e mobile, automações, CRM, e-commerce e marketing digital, colaborando com empresas de diversos setores como, construção civil, indústria farmacêutica, importação, moda, engenharia, educação, saúde, comércio em geral, contabilidade, escritórios de advocacia e tecnologia. Nessa jornada, participei de projetos estratégicos e técnicos, liderando entregas que envolveram: Criação de Sistemas e Aplicações Web e mobile: Desenvolvimento de soluções personalizadas, desde sites institucionais, aplicativos web, mobile e plataformas educacionais com React e Vue, Next, até sistemas de backend robustos, sempre com foco em performance, usabilidade e escalabilidade. Desenvolvimento de E-commerces: Criação de lojas virtuais profissionais em plataformas como Nuvemshop, WooCommerce e Shopify, além do desenvolvimento de soluções de e-commerce totalmente personalizadas. Integrações de Sistemas e APIs: Conexão de sistemas via API REST e Webhooks com Node. Especializado na integração do ecossistema de e-commerce brasileiro, incluindo Bling (ERP), checkout (Pagamentos) e Frenet (Frete). Automações Inteligentes (RPA): Implementação de automações com Make, conectando CRMs (Brevo), Google Sheets, Notion e outras plataformas para otimizar processos e eliminar tarefas manuais. Automação de Comunicação: Desenvolvimento de fluxos com WATI para envio de mensagens automatizadas via Wtp, integrando com CRMs, formulários e sistemas internos. Infraestrutura e DevOps: Hospedagem e deploy automatizado em servidores privados (DigitalOcean) e plataformas de nuvem (Render, Vercel, Railway), utilizando Docker e pipelines de CI/CD para aplicações web e páginas dinâmicas. Análise de Dados e Business Intelligence: Criação de dashboards interativos com Power BI para visualização de dados e apoio à tomada de decisão estratégica. Estratégias Digitais: Criação de conteúdo estratégico para mídias sociais, vídeos institucionais e gestão de campanhas de tráfego pago (Meta Ads e Google Ads). O que começou como um hobby evoluiu para uma carreira sólida. 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