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Minha experiência e carreira no jornalismo teve início em 2016, atuando como assessora de imprensa em instituições que exigiam a ponte e o contato com jornalistas de mídias locais, regionais e nacionais.
Além disso, a produção de conteúdos para redes sociais, sites, blogs e materiais institucionais impulsionou meu conhecimento acerca de outros braços da comunicação estratégica.
Ao longo da carreira, pude passar por experiências em televisão, tanto como produtora, quanto como editora, revisora, repórter e apresentadora de jornais informativos gravados e ao vivo.
Desde 2020 estou a frente da minha empresa, Pautei Estratégica, como Diretora de Conteúdos e COO. Na Pautei atendemos clientes de pequeno, médio e grande porte, que desejam se posicionar no mercado enquanto empresa ou profissional com autoridade e credibilidade.
Nosso objetivo enquanto empresa de comunicação estratégica é prestar consultoria de imagem corporativa, tal como traçar estratégias de comunicação para que o profissional ou a empresa tenham autoridade dentro do nicho de atuação.
Também sou escritora e autora do Livro Reportagem “Memórias em Cena – História do Teatro Lulu Benencase" - que é de minha autoria - e de outros livros para terceiros, através do meu trabalho como ghostwriter.","rawText":"Jornalista formada pela PUC Campinas com atuação na área de comunicação estratégica, assessoria de imprensa e ghostwriter. Minha experiência e carreira no jornalismo teve início em 2016, atuando como assessora de imprensa em instituições que exigiam a ponte e o contato com jornalistas de mídias locais, regionais e nacionais. Além disso, a produção de conteúdos para redes sociais, sites, blogs e materiais institucionais impulsionou meu conhecimento acerca de outros braços da comunicação estratégica. Ao longo da carreira, pude passar por experiências em televisão, tanto como produtora, quanto como editora, revisora, repórter e apresentadora de jornais informativos gravados e ao vivo. Desde 2020 estou a frente da minha empresa, Pautei Estratégica, como Diretora de Conteúdos e COO. Na Pautei atendemos clientes de pequeno, médio e grande porte, que desejam se posicionar no mercado enquanto empresa ou profissional com autoridade e credibilidade. Nosso objetivo enquanto empresa de comunicação estratégica é prestar consultoria de imagem corporativa, tal como traçar estratégias de comunicação para que o profissional ou a empresa tenham autoridade dentro do nicho de atuação. Também sou escritora e autora do Livro Reportagem “Memórias em Cena – História do Teatro Lulu Benencase" - que é de minha autoria - e de outros livros para terceiros, através do meu trabalho como ghostwriter.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/0d85f2c86c311ecbc6ce0ea7c3af5856/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Pautei Estratégica
Jornalista | Diretora de conteúdo estratégica | COO
Dezembro de 2019 - Atual (5 anos 2 meses)
Relacionamento com clientes e colaboradores da Pautei e responsável pela
organização e divisão interna de trabalhos. Jornalista responsável pelo setor
de assessoria de imprensa e produção de conteúdos. Consultoria em
comunicação e posicionamento de imagem institucional. Ponte com a
imprensa e estratégias de veiculação em mídia espontânea.

Reverbere Portal
Diretora de jornalismo | Produtora | Repórter
julho de 2020 - Atual (4 anos 7 meses)
Diretora do time de jornalistas e repórteres. Escala de times para cobertura de
eventos, organização e ponte com assessores de imprensa e responsável pela
publicação de reportagens e matérias no portal. Produtora de notícias,
reportagens e matérias. Busca por pautas, agendamento de entrevistas e
gravações, edição e produção de materiais. Responsável pela linha editorial do
portal.

TV Todo Dia
Produtora e apresentadora
junho de 2020 - agosto de 2020 (3 meses - temporário)
Responsável pela busca de pautas e produção do Todo Dia News - jornal diário
da TV Todo Dia. Edição e finalização de roteiro e apresentação do jornal.

Organismo Investimentos
Assessora de comunicação
julho de 2019 - julho de 2020 (1 ano 1 mês)
Comunicação com veículos de imprensa regionais, nacionais e do segmento da
empresa. Responsável também por conteúdos para o site da empresa. Atuação
juntamente ao setor de marketing, auxiliando nas campanhas e estratégias de
conteúdos para mídias sociais, e-mail marketing e inboundmarketing.

Rede CNT
Produtora e repórter
agosto de 2018 - julho de 2019 (1 ano)
Repórter, produtora, pauteira, editora e apresentadora de TV. Sempre em
contato com assessores de imprensa e buscando as informações para
produção de jornais, reportagens e matérias especiais. Responsável por
elaborar pautas e gravar entrevistas. Responsável pelos roteiros de edição das
reportagens e jornais diários, e apresentava boletins, quadros e o jornal.

Consórcio PCJ
Estágio em Assessoria de Comunicação
dezembro de 2016 - agosto de 2018 (1 ano 9 meses)
Produção de releases, contato com imprensa e jornalistas, e monitoramento de
clippings. Coberturas fotográficas e também jornalísticas. Produção de
materiais institucionais, incluindo newsletters e textos para o jornal e site da
empresa. No Consórcio PCJ, também tive a oportunidade de trabalhar nas
redes sociais e de produzir e editar vídeos educativos e institucionais.

Secretaria de Cultura e Turismo de Americana
Estágio em Assessoria de Comunicacão
março de 2016 - dezembro de 2016 (10 meses)
Desenvolvimento de releases e contato com a imprensa local, sobretudo para
divulgação de eventos culturais na cidade. Cobertura de eventos e produção e
conteúdos para as redes sociais. Atuação também na Biblioteca Municipal. Lá,
produzi conteúdos para o site e realizei o levantamento de documentos
históricos, para produção de material histórico.","rawText":"Pautei Estratégica Jornalista | Diretora de conteúdo estratégica | COO Dezembro de 2019 - Atual (5 anos 2 meses) Relacionamento com clientes e colaboradores da Pautei e responsável pela organização e divisão interna de trabalhos. Jornalista responsável pelo setor de assessoria de imprensa e produção de conteúdos. Consultoria em comunicação e posicionamento de imagem institucional. Ponte com a imprensa e estratégias de veiculação em mídia espontânea. Reverbere Portal Diretora de jornalismo | Produtora | Repórter julho de 2020 - Atual (4 anos 7 meses) Diretora do time de jornalistas e repórteres. Escala de times para cobertura de eventos, organização e ponte com assessores de imprensa e responsável pela publicação de reportagens e matérias no portal. Produtora de notícias, reportagens e matérias. Busca por pautas, agendamento de entrevistas e gravações, edição e produção de materiais. Responsável pela linha editorial do portal. TV Todo Dia Produtora e apresentadora junho de 2020 - agosto de 2020 (3 meses - temporário) Responsável pela busca de pautas e produção do Todo Dia News - jornal diário da TV Todo Dia. Edição e finalização de roteiro e apresentação do jornal. Organismo Investimentos Assessora de comunicação julho de 2019 - julho de 2020 (1 ano 1 mês) Comunicação com veículos de imprensa regionais, nacionais e do segmento da empresa. Responsável também por conteúdos para o site da empresa. Atuação juntamente ao setor de marketing, auxiliando nas campanhas e estratégias de conteúdos para mídias sociais, e-mail marketing e inboundmarketing. Rede CNT Produtora e repórter agosto de 2018 - julho de 2019 (1 ano) Repórter, produtora, pauteira, editora e apresentadora de TV. Sempre em contato com assessores de imprensa e buscando as informações para produção de jornais, reportagens e matérias especiais. Responsável por elaborar pautas e gravar entrevistas. Responsável pelos roteiros de edição das reportagens e jornais diários, e apresentava boletins, quadros e o jornal. Consórcio PCJ Estágio em Assessoria de Comunicação dezembro de 2016 - agosto de 2018 (1 ano 9 meses) Produção de releases, contato com imprensa e jornalistas, e monitoramento de clippings. Coberturas fotográficas e também jornalísticas. Produção de materiais institucionais, incluindo newsletters e textos para o jornal e site da empresa. No Consórcio PCJ, também tive a oportunidade de trabalhar nas redes sociais e de produzir e editar vídeos educativos e institucionais. Secretaria de Cultura e Turismo de Americana Estágio em Assessoria de Comunicacão março de 2016 - dezembro de 2016 (10 meses) Desenvolvimento de releases e contato com a imprensa local, sobretudo para divulgação de eventos culturais na cidade. Cobertura de eventos e produção e conteúdos para as redes sociais. Atuação também na Biblioteca Municipal. Lá, produzi conteúdos para o site e realizei o levantamento de documentos históricos, para produção de material histórico.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/0d85f2c86c311ecbc6ce0ea7c3af5856/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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