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DIMILAB
noviembre de 2015 – actualidad (2 meses)

Social Media Strategist
Idee Consulting Group
septiembre de 2014 – actualidad
Administrar y controlar de las redes sociales de las marcas de nuestros principales clientes. (Pedigree, Whiskas, Snickers, Dove Chocolate, Milky Way)
Establecer objetivos y KPI's para lograrlos (dashboard de control e indicadores fundamentales).
Establecer el plan de acción; fases, acciones tácticas, canales fundamentales y recursos necesarios.
Creación de propuestas de las acciones Social Media.
Aplicación de las soluciones tecnológicas y de los medios sociales para incrementar los indicadores a favor de las marcas.
Definir la estrategia de contenido, estilo de comunicación y controlar la ejecución del calendario de contenido.
Seleccionar qué herramientas se utilizarán para llevar a cabo las tareas.
Orientar investigaciones para obtener insights del mercado y del sector para aplicar en las distintas estrategias.
Monitorear las tendencias en las redes sociales para mantener actualizadas las distintas plataformas.
Análisis e interpretación de Google Analytics y Facebook Insights.

Coordinador de Inteligencia Digital
Samsung Electronics Mexico
enero de 2014 – agosto de 2014
Responsable del desarrollo e implementación de los planes y campañas digitales de la división de TV, esto implica la coordinación con las agencias y el área de medios.
Ejecutar consultas sobre datos propios y realiza el análisis para apoyar la toma de decisiones.
Compilar y entregar informes de inteligencia de negocios a usuarios.
Investigación de información para el equipo de marketing digital y otros departamentos.
Utilizar las herramientas de informes de Google Analytics, ComsCore, Social Beakers y Omniture para analizar e informar sobre las actividades del sitio web e identificar las áreas de mejora,
Medir el comportamiento de búsqueda, las tasas de conversión, las referencias, los patrones de compra para proporcionar soluciones analíticas de marketing integrado, a través de los clientes y canales, que contribuyen a los planes de acción en el mercado.
Asegurar que todos los proyectos de marketing digital cumplan con los KPI`s solicitados por casa matriz.

Proyectos Digitales
Igni
febrero de 2014 – junio de 2014
Mediante creatividad, metodología y tecnología, ayudamos a las empresas a sostener diálogos de por vida con sus clientes, que conducen a sólidos insights y a relaciones de largo plazo.
Especialista en Marketing Digital, Marketing Automation y Analytics.

Digital Marketing Executive
Gaudena
septiembre de 2012 – enero de 2014
Elaboración, planificación, ejecución y control de la estrategia de Marketing Online.
Gestión y optimización del presupuesto de Marketing Online.
Gestión de la base de datos, segmentación y desarrollo de acciones de e-mail marketing.
Incrementar las visitas a la página web y lograr altas tasas de conversión de tráfico a clientes.
Desarrollar y planificar estrategias para óptimos posicionamientos (SEO y SEM).
Desarrollo y gestión de programas de partners y affiliates.
Conversión de clientes a clientes fieles mediante acciones de e-mail marketing y otras técnicas de fidelización online.
Acciones de promoción y publicidad online que direccionen tráfico hacia el sitio web y potencien la marca.
Colaboración en la definición, actualización y mejoras del diseño de contenidos y publicidad del sitio.
Establecimiento de métricas de control y seguimiento en tiempo real para lograr los objetivos en los resultados. (Conversión, ROI, KPI's, Cohorts).
Manejo de Google Analitycs.
Selección de plataformas y soportes publicitarios. Análisis y seguimiento de las campañas realizadas.
Controlar y coordinar el diseño y producción de creatividades.
Creación de acciones de marketing asociadas a la Web 2.0 (Redes Sociales, blogs, comunidades, etc.).
Elaboración periódica de informes detallados y análisis de los resultados para la Dirección de Marketing.
Colaboración e implicación en decisiones acerca de software y sistemas para la integración en campañas y la mejora de la experiencia del usuario online.

Responsable del área de Mercadotecnia
Direct Marketing Solutions
marzo de 2008 – agosto de 2012
Creación e implementación del área de Mercadotecnia ya que no existía dentro de la empresa. Explorar las características de sus clientes, las debilidades y fortalezas de sus competidores; para luego, establecer un plan de acción que le permitió posicionarse, defenderse y atacar; esto generó un gran beneficio para los consumidores, ya que encontraron una mayor oferta, calidad y un mejor precio y de igual forma benefició a la empresa al generar mejores y mayores ingresos.
Realizar análisis de mercado y establecer conclusiones a partir de los resultados obtenidos. Esto implicó desarrollar y compilar estratos de información y estadísticas partiendo de la información histórica interna de la empresa para posteriormente emitir recomendaciones sobre decisiones estratégicas relacionadas con la selección y la comercialización de productos.","rawText":"Hacker de Marketing Digital DIMILAB noviembre de 2015 – actualidad (2 meses) Social Media Strategist Idee Consulting Group septiembre de 2014 – actualidad Administrar y controlar de las redes sociales de las marcas de nuestros principales clientes. (Pedigree, Whiskas, Snickers, Dove Chocolate, Milky Way) Establecer objetivos y KPI's para lograrlos (dashboard de control e indicadores fundamentales). Establecer el plan de acción; fases, acciones tácticas, canales fundamentales y recursos necesarios. Creación de propuestas de las acciones Social Media. Aplicación de las soluciones tecnológicas y de los medios sociales para incrementar los indicadores a favor de las marcas. Definir la estrategia de contenido, estilo de comunicación y controlar la ejecución del calendario de contenido. Seleccionar qué herramientas se utilizarán para llevar a cabo las tareas. Orientar investigaciones para obtener insights del mercado y del sector para aplicar en las distintas estrategias. Monitorear las tendencias en las redes sociales para mantener actualizadas las distintas plataformas. Análisis e interpretación de Google Analytics y Facebook Insights. Coordinador de Inteligencia Digital Samsung Electronics Mexico enero de 2014 – agosto de 2014 Responsable del desarrollo e implementación de los planes y campañas digitales de la división de TV, esto implica la coordinación con las agencias y el área de medios. Ejecutar consultas sobre datos propios y realiza el análisis para apoyar la toma de decisiones. Compilar y entregar informes de inteligencia de negocios a usuarios. Investigación de información para el equipo de marketing digital y otros departamentos. Utilizar las herramientas de informes de Google Analytics, ComsCore, Social Beakers y Omniture para analizar e informar sobre las actividades del sitio web e identificar las áreas de mejora, Medir el comportamiento de búsqueda, las tasas de conversión, las referencias, los patrones de compra para proporcionar soluciones analíticas de marketing integrado, a través de los clientes y canales, que contribuyen a los planes de acción en el mercado. Asegurar que todos los proyectos de marketing digital cumplan con los KPI`s solicitados por casa matriz. Proyectos Digitales Igni febrero de 2014 – junio de 2014 Mediante creatividad, metodología y tecnología, ayudamos a las empresas a sostener diálogos de por vida con sus clientes, que conducen a sólidos insights y a relaciones de largo plazo. Especialista en Marketing Digital, Marketing Automation y Analytics. Digital Marketing Executive Gaudena septiembre de 2012 – enero de 2014 Elaboración, planificación, ejecución y control de la estrategia de Marketing Online. Gestión y optimización del presupuesto de Marketing Online. Gestión de la base de datos, segmentación y desarrollo de acciones de e-mail marketing. Incrementar las visitas a la página web y lograr altas tasas de conversión de tráfico a clientes. Desarrollar y planificar estrategias para óptimos posicionamientos (SEO y SEM). Desarrollo y gestión de programas de partners y affiliates. Conversión de clientes a clientes fieles mediante acciones de e-mail marketing y otras técnicas de fidelización online. Acciones de promoción y publicidad online que direccionen tráfico hacia el sitio web y potencien la marca. Colaboración en la definición, actualización y mejoras del diseño de contenidos y publicidad del sitio. Establecimiento de métricas de control y seguimiento en tiempo real para lograr los objetivos en los resultados. (Conversión, ROI, KPI's, Cohorts). Manejo de Google Analitycs. Selección de plataformas y soportes publicitarios. Análisis y seguimiento de las campañas realizadas. Controlar y coordinar el diseño y producción de creatividades. Creación de acciones de marketing asociadas a la Web 2.0 (Redes Sociales, blogs, comunidades, etc.). Elaboración periódica de informes detallados y análisis de los resultados para la Dirección de Marketing. Colaboración e implicación en decisiones acerca de software y sistemas para la integración en campañas y la mejora de la experiencia del usuario online. Responsable del área de Mercadotecnia Direct Marketing Solutions marzo de 2008 – agosto de 2012 Creación e implementación del área de Mercadotecnia ya que no existía dentro de la empresa. 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