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Me mantengo en constante aprendizaje y estudio, los cuales me permiten ofrecer un servicio excepcional y siempre actualizado.

¡Espero ansioso poder comunicarme contigo!.","rawText":"Profesional apasionado por el marketing digital, tengo 4 años de abundante experiencia como freelancer, los cuales me permitieron aprender a servir y conectar un producto o servicio con todas aquellas personas detrás de la pantalla que lo necesiten. Me mantengo en constante aprendizaje y estudio, los cuales me permiten ofrecer un servicio excepcional y siempre actualizado. ¡Espero ansioso poder comunicarme contigo!.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/05dce9342aa664975c40855db232577e/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"5 años de experiencia en marketing digital, entre los cuales puedo destacar lo siguiente:

☑ Gerente de Marketing y Ventas - Agencia Destacar
2021 - 2023

Encargado de planear y optimizar todos los procesos, los cuales incluyen:

- Investigación de mercado
- Creación de estrategia de marketing o embudos de ventas.
- Creación y diseño de landing page/sitio web responsivo, persuasivo y de carga rápida, garantizando el aumento de las conversiones.
- Instalación del pixel de Facebook y Google en las landing page, con el objetivo de medir el comportamiento de los usuarios.
- Creación de diseño gráfico para anuncios y actualizaciones en RRSS.
- Creación de campañas publicatarias en base a estrategia ya definida, en Facebook Ads, Google Ads, Instagram, etc.
- Reunión de ventas (presencial o virtual) con prospectos.
- Optimización de estrategia de marketing digital en base a métricas y resultados.
- Utilizar CRM para estrategia de email marketing.
- Creación de campañas de remarketing, enfocado en públicos personalizados o público "tibio".

☑ Paid Media Buyer/Community Manager - Administración Pro para Restaurantes.
2020 - 2021

- Investigación de mercado
- Crear landing page persuasiva y responsiva, adaptada a todo dispositivo, además de asegurar una óptima velocidad de carga.
- Crear embudo de ventas.
- Crear y administrar comunidad en RRSS.
- Publicaciones esporádicas en RRSS dirigidas al público objetivo.
- Atención al cliente, resolviendo todas sus dudas y todo tipo de situaciones relacionadas al producto.
- Vincular landing page con el píxel de Facebook para medir todos los datos respecto al comportamiento dentro de la landing page, para posteriormente optimizar y tomar decisiones en base a las métricas.

☑ Paid Media Buyer/Community Manager - Mecánica para Motos.
2018 - 2020

Encargado de aumentar clientes de mentoría online enfocada en la mecánica para motos, mis responsabilidades eran las siguientes:

- Investigación de mercado
- Crear landing page persuasiva y responsiva, adaptada a todo dispositivo, además de asegurar una óptima velocidad de carga.
- Crear embudo de ventas.
- Crear y administrar comunidad en RRSS.
- Publicaciones esporádicas en RRSS dirigidas al público objetivo.
- Atención al cliente, resolviendo todas sus dudas y todo tipo de situaciones relacionadas al producto.
- Vincular landing page con el píxel de Facebook para medir todos los datos respecto al comportamiento dentro de la landing page, para posteriormente optimizar y tomar decisiones en base a las métricas.","rawText":"5 años de experiencia en marketing digital, entre los cuales puedo destacar lo siguiente: ☑ Gerente de Marketing y Ventas - Agencia Destacar 2021 - 2023 Encargado de planear y optimizar todos los procesos, los cuales incluyen: - Investigación de mercado - Creación de estrategia de marketing o embudos de ventas. - Creación y diseño de landing page/sitio web responsivo, persuasivo y de carga rápida, garantizando el aumento de las conversiones. - Instalación del pixel de Facebook y Google en las landing page, con el objetivo de medir el comportamiento de los usuarios. - Creación de diseño gráfico para anuncios y actualizaciones en RRSS. - Creación de campañas publicatarias en base a estrategia ya definida, en Facebook Ads, Google Ads, Instagram, etc. - Reunión de ventas (presencial o virtual) con prospectos. - Optimización de estrategia de marketing digital en base a métricas y resultados. - Utilizar CRM para estrategia de email marketing. - Creación de campañas de remarketing, enfocado en públicos personalizados o público "tibio". ☑ Paid Media Buyer/Community Manager - Administración Pro para Restaurantes. 2020 - 2021 - Investigación de mercado - Crear landing page persuasiva y responsiva, adaptada a todo dispositivo, además de asegurar una óptima velocidad de carga. - Crear embudo de ventas. - Crear y administrar comunidad en RRSS. - Publicaciones esporádicas en RRSS dirigidas al público objetivo. - Atención al cliente, resolviendo todas sus dudas y todo tipo de situaciones relacionadas al producto. - Vincular landing page con el píxel de Facebook para medir todos los datos respecto al comportamiento dentro de la landing page, para posteriormente optimizar y tomar decisiones en base a las métricas. ☑ Paid Media Buyer/Community Manager - Mecánica para Motos. 2018 - 2020 Encargado de aumentar clientes de mentoría online enfocada en la mecánica para motos, mis responsabilidades eran las siguientes: - Investigación de mercado - Crear landing page persuasiva y responsiva, adaptada a todo dispositivo, además de asegurar una óptima velocidad de carga. - Crear embudo de ventas. - Crear y administrar comunidad en RRSS. - Publicaciones esporádicas en RRSS dirigidas al público objetivo. - Atención al cliente, resolviendo todas sus dudas y todo tipo de situaciones relacionadas al producto. - Vincular landing page con el píxel de Facebook para medir todos los datos respecto al comportamiento dentro de la landing page, para posteriormente optimizar y tomar decisiones en base a las métricas.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/05dce9342aa664975c40855db232577e/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Marcelo A.","companyId":7759179,"companyHash":"05dce9342aa664975c40855db232577e","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CL","name":"Chile","class":"flag flag-cl","url":"https://www.workana.com/freelancers/chile?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"USD 25,00","isSet":true,"currency":"USD","amount":"25.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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