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Escrever é criar impacto. Não se trata apenas de entregar conteúdo, mas de gerar movimentos. Passei por agências de marketing, onde estratégia e inovação se encontram para criar interações que fazem barulho e transformam realidades.
No Mercado Livre, fui responsável por comunicação interna, treinamentos de inclusão e diversidade, além de desenvolver experiências centradas no usuário com projetos de UX Writing que fazem a diferença, colocando as pessoas no centro de tudo.
Agora, na Swile, minha missão no time de People é redefinir a forma como as empresas se comunicam. Cada mensagem carrega propósito, cada linha é pensada para humanizar, incluir e promover mudanças. Comigo, a comunicação não é só um meio — é a estratégia que impulsiona a verdadeira transformação.","rawText":"? Escrever é criar impacto. Não se trata apenas de entregar conteúdo, mas de gerar movimentos. Passei por agências de marketing, onde estratégia e inovação se encontram para criar interações que fazem barulho e transformam realidades. No Mercado Livre, fui responsável por comunicação interna, treinamentos de inclusão e diversidade, além de desenvolver experiências centradas no usuário com projetos de UX Writing que fazem a diferença, colocando as pessoas no centro de tudo. Agora, na Swile, minha missão no time de People é redefinir a forma como as empresas se comunicam. Cada mensagem carrega propósito, cada linha é pensada para humanizar, incluir e promover mudanças. Comigo, a comunicação não é só um meio — é a estratégia que impulsiona a verdadeira transformação.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/019d7e4b5becbb6eeb6419774ab267ad/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Ao longo da minha carreira, tive a oportunidade de atuar em diferentes frentes da comunicação, sempre com o objetivo de gerar transformações reais e resultados tangíveis. Cada experiência contribuiu para moldar uma visão estratégica e humana da escrita, aplicada a cenários desafiadores e diversos.
Agências de Marketing
Nos projetos que desenvolvi em agências de marketing, meu papel foi além de simplesmente criar conteúdo. Cada campanha foi desenhada para alavancar engajamento, gerar leads qualificados e impulsionar o posicionamento de marca. Consegui unir criatividade e estratégia, desenvolvendo conteúdos que não só comunicavam, mas conectavam marcas com seu público de maneira autêntica. Esses projetos geraram aumento significativo de engajamento nas redes sociais e crescimento da presença digital de diversas marcas.
Mercado Livre – Training Execution
No Mercado Livre, atuei no time de training execution, onde gerenciei comunicação interna e treinamentos de diversidade e inclusão. Uma das principais conquistas foi o desenvolvimento de uma estratégia de comunicação que melhorou o engajamento interno e aumentou a participação dos colaboradores em treinamentos essenciais. Além disso, minha participação em projetos de UX Writing ajudou a criar experiências de usuário mais intuitivas, o que resultou em uma melhoria significativa na usabilidade das plataformas e uma comunicação mais clara e fluida entre equipes.
Swile – Time de People
Atualmente, no time de People da Swile, meu foco é humanizar a comunicação interna. Através de estratégias inovadoras, venho contribuindo para a construção de um ambiente corporativo mais inclusivo e conectado, utilizando a comunicação como uma ferramenta para promover engajamento e fortalecer a cultura organizacional. Um dos impactos mais notáveis foi o aumento na participação ativa dos colaboradores em iniciativas internas e uma comunicação mais fluida e autêntica entre as áreas, promovendo uma maior coesão entre os times.","rawText":"Ao longo da minha carreira, tive a oportunidade de atuar em diferentes frentes da comunicação, sempre com o objetivo de gerar transformações reais e resultados tangíveis. Cada experiência contribuiu para moldar uma visão estratégica e humana da escrita, aplicada a cenários desafiadores e diversos. Agências de Marketing Nos projetos que desenvolvi em agências de marketing, meu papel foi além de simplesmente criar conteúdo. Cada campanha foi desenhada para alavancar engajamento, gerar leads qualificados e impulsionar o posicionamento de marca. Consegui unir criatividade e estratégia, desenvolvendo conteúdos que não só comunicavam, mas conectavam marcas com seu público de maneira autêntica. Esses projetos geraram aumento significativo de engajamento nas redes sociais e crescimento da presença digital de diversas marcas. Mercado Livre – Training Execution No Mercado Livre, atuei no time de training execution, onde gerenciei comunicação interna e treinamentos de diversidade e inclusão. Uma das principais conquistas foi o desenvolvimento de uma estratégia de comunicação que melhorou o engajamento interno e aumentou a participação dos colaboradores em treinamentos essenciais. Além disso, minha participação em projetos de UX Writing ajudou a criar experiências de usuário mais intuitivas, o que resultou em uma melhoria significativa na usabilidade das plataformas e uma comunicação mais clara e fluida entre equipes. Swile – Time de People Atualmente, no time de People da Swile, meu foco é humanizar a comunicação interna. Através de estratégias inovadoras, venho contribuindo para a construção de um ambiente corporativo mais inclusivo e conectado, utilizando a comunicação como uma ferramenta para promover engajamento e fortalecer a cultura organizacional. Um dos impactos mais notáveis foi o aumento na participação ativa dos colaboradores em iniciativas internas e uma comunicação mais fluida e autêntica entre as áreas, promovendo uma maior coesão entre os times.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/019d7e4b5becbb6eeb6419774ab267ad/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Mariana R. R.","companyId":843469,"companyHash":"019d7e4b5becbb6eeb6419774ab267ad","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"R$ 50.00","isSet":true,"currency":"BRL","amount":"50.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Writing & Translation"},"public":true,"clarificationText":"Allowed formats:
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