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He desarrollado más de 100 estrategias de marketing enfocado en performance (Google & Facebook Ads principalmente, entre otras). Hace más de 8 años que trabajo las campañas de mis clientes, en las configuraciones, estrategias y las estructuras de las campañas en las diferentes plataformas de paid media. Trabajo en conjunto con el cliente, proponiendo los mejores canales de marketing, segmentación, opciones de asignación de presupuesto para obtener más ROI y ROAS con los objetivos planteados.

Tengo experiencia con las siguientes herramientas de marketing digital y fuentes de datos:

➤ Google Analytics
➤ Hojas de cálculo de Google
➤ Shopify, WooCommerce, TiendaNube.
➤ Amazon Ads
➤ Google Ads
➤ Facebook Ads
➤ Adroll, Criteo
➤ Google Data Studio
➤ Adform DSP
➤ Linkedin Ads
➤ Google Tag Manager
➤ Twitter Ads
➤ Pinterest Ads
➤ TikTok Ads

? Proceso:

➤ Sugerir los mejores canales de marketing, segmentación y opciones de asignación de presupuesto de acuerdo con los objetivos del cliente.
➤ Verificar el rendimiento de las campañas, realizar optimizaciones y pruebas A / B
➤ Uso de canales de informes (incluido Data Studio) a diario / semanalmente) para medir el rendimiento de la campaña y actualizar a los clientes sobre el estado de las campañas.
➤ Asegurar que los resultados de los medios se cumplan y estén alineados con los KPI´s / metas / objetivos del cliente.

? Algunos casos de uso:

➤ Optimización de transacciones de comercio electrónico basada en ROAS y ROI
➤ Configuración de métricas comerciales
➤ Informes de clientes y marketing de Facebook y Google Ads
➤ Creación de paneles de informes de KPI de rendimiento

?Sectores:

➤ Comercio electrónico
➤ Bienes de consumo
➤ Inmobiliaria
➤ Agencias
➤ Fin-Tech
➤ Aviación
➤ Juegos
➤ Telecomunicación

Otras habilidades:
➤ Trabajo en colaboración con desarrolladores y entiendo las necesidades comerciales.
➤ Fuerte comunicación con mis clientes.
➤ Trabajo en priorizar tareas y con disciplina para cubrir mi schedule con un alto rendimiento.
➤ Feedback constante con mis clientes en Trabajar de forma remota porque es importante para mi disciplina laboral.
➤ Lidero varios equipos y proyectos tanto de forma interna como remota.
➤ Experiencia en asumir responsabilidades, actuar en base a problemas y lidiar con cualquier problema emergente.
➤ Autónomo y pro activo.
➤ Jugador de equipo motivado por visión y responsabilidad.
➤ Capacidad para planificar, realizar múltiples tareas y gestionar el tiempo de forma eficaz.
➤ Iniciar el trabajo colaborativo y ayudar a lograr los objetivos establecidos.
➤ Establecer relaciones duraderas y sólidas con los clientes y actué como un asesor de confianza.
➤ Capacidad para comprender los principales lenguajes y conceptos de desarrollo.
➤ Obtener conocimientos a través del análisis de datos.
➤ Conocimiento de Analytics Insight y SEO, por eso puedo colaborar con estos equipos.

Hablemos!","rawText":"Hola! He desarrollado más de 100 estrategias de marketing enfocado en performance (Google & Facebook Ads principalmente, entre otras). Hace más de 8 años que trabajo las campañas de mis clientes, en las configuraciones, estrategias y las estructuras de las campañas en las diferentes plataformas de paid media. Trabajo en conjunto con el cliente, proponiendo los mejores canales de marketing, segmentación, opciones de asignación de presupuesto para obtener más ROI y ROAS con los objetivos planteados. Tengo experiencia con las siguientes herramientas de marketing digital y fuentes de datos: ➤ Google Analytics ➤ Hojas de cálculo de Google ➤ Shopify, WooCommerce, TiendaNube. ➤ Amazon Ads ➤ Google Ads ➤ Facebook Ads ➤ Adroll, Criteo ➤ Google Data Studio ➤ Adform DSP ➤ Linkedin Ads ➤ Google Tag Manager ➤ Twitter Ads ➤ Pinterest Ads ➤ TikTok Ads ? Proceso: ➤ Sugerir los mejores canales de marketing, segmentación y opciones de asignación de presupuesto de acuerdo con los objetivos del cliente. ➤ Verificar el rendimiento de las campañas, realizar optimizaciones y pruebas A / B ➤ Uso de canales de informes (incluido Data Studio) a diario / semanalmente) para medir el rendimiento de la campaña y actualizar a los clientes sobre el estado de las campañas. ➤ Asegurar que los resultados de los medios se cumplan y estén alineados con los KPI´s / metas / objetivos del cliente. ? Algunos casos de uso: ➤ Optimización de transacciones de comercio electrónico basada en ROAS y ROI ➤ Configuración de métricas comerciales ➤ Informes de clientes y marketing de Facebook y Google Ads ➤ Creación de paneles de informes de KPI de rendimiento ?Sectores: ➤ Comercio electrónico ➤ Bienes de consumo ➤ Inmobiliaria ➤ Agencias ➤ Fin-Tech ➤ Aviación ➤ Juegos ➤ Telecomunicación Otras habilidades: ➤ Trabajo en colaboración con desarrolladores y entiendo las necesidades comerciales. ➤ Fuerte comunicación con mis clientes. ➤ Trabajo en priorizar tareas y con disciplina para cubrir mi schedule con un alto rendimiento. ➤ Feedback constante con mis clientes en Trabajar de forma remota porque es importante para mi disciplina laboral. ➤ Lidero varios equipos y proyectos tanto de forma interna como remota. ➤ Experiencia en asumir responsabilidades, actuar en base a problemas y lidiar con cualquier problema emergente. ➤ Autónomo y pro activo. ➤ Jugador de equipo motivado por visión y responsabilidad. ➤ Capacidad para planificar, realizar múltiples tareas y gestionar el tiempo de forma eficaz. ➤ Iniciar el trabajo colaborativo y ayudar a lograr los objetivos establecidos. ➤ Establecer relaciones duraderas y sólidas con los clientes y actué como un asesor de confianza. ➤ Capacidad para comprender los principales lenguajes y conceptos de desarrollo. ➤ Obtener conocimientos a través del análisis de datos. ➤ Conocimiento de Analytics Insight y SEO, por eso puedo colaborar con estos equipos. Hablemos!","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e6eca39c7c13bf63cff12d88d5e63bce/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Hace +8 años trabajo con +100 empresas como especialista en marketing digital enfocado en performance.
Trabajo en SMM, PPC, Email Marketing, Branding, Estrategia de marketing online, Gestión de reputación online.

He ayudado a +100 empresas a crear estrategias de marketing digital desde cero. Trabajó de cerca y dedicado en proyectos para que el conocimiento de la marca alcance al target indicado.

He trabajado:
• Creación, lanzamiento y desarrollo de estrategias de marketing.
• Investigación de mercado y análisis de la competencia
• Conocimiento de marca, eventos y promociones
• Campañas pagas en Google Ads, Facebook, Instagram, Twitter, LinkedIn, Amazon, Pinterest.
• Experiencia B2B y B2C
• Marketing de contenidos
• SEM (optimización de palabras clave, campañas de búsqueda)
• Google Ads (Search, Display y Youtube)
• Google analytics, tag manager y Data Studio

Estoy seguro que te voy a ayudar a hacer crecer tu negocio con una estrategia de marketing 100% funcional para tu target.

¡Gracias!","rawText":"Hace +8 años trabajo con +100 empresas como especialista en marketing digital enfocado en performance. Trabajo en SMM, PPC, Email Marketing, Branding, Estrategia de marketing online, Gestión de reputación online. He ayudado a +100 empresas a crear estrategias de marketing digital desde cero. Trabajó de cerca y dedicado en proyectos para que el conocimiento de la marca alcance al target indicado. He trabajado: • Creación, lanzamiento y desarrollo de estrategias de marketing. • Investigación de mercado y análisis de la competencia • Conocimiento de marca, eventos y promociones • Campañas pagas en Google Ads, Facebook, Instagram, Twitter, LinkedIn, Amazon, Pinterest. • Experiencia B2B y B2C • Marketing de contenidos • SEM (optimización de palabras clave, campañas de búsqueda) • Google Ads (Search, Display y Youtube) • Google analytics, tag manager y Data Studio Estoy seguro que te voy a ayudar a hacer crecer tu negocio con una estrategia de marketing 100% funcional para tu target. ¡Gracias!","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e6eca39c7c13bf63cff12d88d5e63bce/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Tomás R. P. M. S.","companyId":92978,"companyHash":"e6eca39c7c13bf63cff12d88d5e63bce","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/es/freelancers/argentina?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"AR$ 143.000,00","isSet":true,"currency":"ARS","amount":"143000.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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