About this project
it-programming / web-development
Open
Project overview
Digital Marketing Specialist 1) SaaS competitor research to analyse competitor traffic, website performance, backlinks, keywords, advertising strategy, lead nurturing strategy etc. 2) Content development, editing, and distribution for digital platforms including but not limited to: email, landing pages, website pages, and social media 3) Set up, monitoring and management of Google Analytics, Google Webmasters, Databox, Google Data Studio, Google Optimize, Google Tag Manager, Hubspot, Mailchimp and other essential marketing management platforms 4) Segregate contact lists, target audience and build funnels for TOF, MOF and BOF 5) Give directions and get reports from PPC specialist, graphic designer, content writers, social media specialist, sales team manager (for SMarketing alignment) 6) Analyse website and landing page performances to improve conversion rates, average time on website and user flow 7) Initiate effective marketing campaigns online and to translate business goals into successful marketing campaigns 8) Constant monitoring of digital marketing trends to innovate on customer projects
Category IT & Programming
Subcategory Web development
What is the scope of the project? Medium-sized change
Is this a project or a position? Project
Required availability As needed
Roles needed Other, Business analyst, Developer
Delivery term: November 30, 2019
Skills needed