Trigger A Sense Of Curiosity

No, copywriting is not a new term. The word copy was first defined in 1828 by Noah Webster and, unlike its literal transposition—”copy”, the term referred to “something original that must be imitated in writing and printing”.

This definition fell out of favor in literature but persisted among journalists and printers who, in the mid-1870s, began to define the copywriter as the professional who writes ads, to differentiate this activity from the traditional news writer.

The copywriters of the 20th century, therefore, were nothing more than copywriters, and the work of these professionals helped several brands to gain fame and millions of dollars at the time.