Evaluating bids

Events / Conversions Tracking from Segment to Google Ads

Published on the September 29, 2021 in Sales & Marketing

About this project

Open

Hello, nice day, I hope you are well. I need to get conversions to register correctly in Google Ads.

The source is Segment (https://segment.com/), since it is the tool we use to handle events.

The website is https://www.kredi.mx/

We have already managed to get conversions to register well in Google Analytics, but not yet in Google Ads.

Take into account that the conversion you want to configure is an event that is the same as others, BUT it has a specific category, action and label. The tricky thing is getting Google Ads to recognize this event only when it has those properties.

An attempt has already been made to import the goals into Google Ads, from Google Analytics, but it still doesn't work.

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
Is this a project or a position? Project
Required availability Part time

Project duration 1 to 3 months

Skills needed

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