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Social Media Manager - Mental Health Practice

Published on the July 16, 2023 in Sales & Marketing

About this project

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Job Summary:
We are seeking a skilled and passionate Social Media Manager to join our mental health practice. As the Social Media Manager, you will be responsible for managing and executing our social media strategy across various platforms, including Instagram, TikTok, and YouTube. Your primary goal will be to create engaging content, increase brand awareness, and drive organic engagement with our target audience.

Responsibilities:
- Develop and implement a comprehensive social media strategy to promote our mental health practice and increase brand visibility.
- Create compelling and visually appealing posts, videos, and other content that resonates with our target audience.
- Manage and maintain our social media presence on platforms such as Instagram, TikTok, and YouTube.
- Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with the marketing team to develop and execute campaigns that align with our brand message and objectives.
- Use analytics and social media management tools to track the performance of our social media channels, gather insights, and make data-driven decisions.
- Stay up to date with industry trends, best practices, and emerging social media platforms to continuously optimize our social media strategy.
- Leverage AI tools and techniques to enhance post performance, increase reach, and drive engagement.
- Monitor and engage in relevant conversations, groups, and communities to build brand awareness and foster meaningful connections.
- Stay informed about mental health-related topics, news, and research to ensure accurate and responsible content creation.

Project overview

Qualifications: - Proven experience as a Social Media Manager or similar role, preferably in the healthcare or mental health industry. - Strong knowledge and understanding of various social media platforms, including Instagram, TikTok, and YouTube. - Proficient in content creation and video editing, with the ability to create visually appealing and engaging posts and videos. - Familiarity with AI tools and techniques for social media optimization is a plus. - Excellent written and verbal communication skills, with an emphasis on creativity and storytelling. - Ability to understand our target audience and develop content that resonates with them. - Strong analytical skills and the ability to interpret social media metrics to make data-driven decisions. - Proactive and self-motivated, with the ability to manage multiple projects and meet deadlines. - A genuine interest in mental health and a commitment to promoting awareness and destigmatization. - Familiarity with ethical guidelines and regulations related to mental health and healthcare marketing. Joining our team as a Social Media Manager offers the opportunity to make a meaningful impact by utilizing your social media expertise to promote mental health awareness and help individuals access the support they need. If you are passionate about creating engaging content, driving organic engagement, and making a difference in the mental health field, we would love to hear from you. Please submit your resume, portfolio, and any relevant social media handles or links showcasing your work. Fluent in English is a must

Category Sales & Marketing
Subcategory Community Management
What do you need? Mid-level brand, low engagement
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Facebook Graphic Design Social Media Marketing Adobe Illustrator Adobe Photoshop Google AdWords Internet Marketing

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