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Seo Marketing for Solar Company Usa

Published on the December 19, 2023 in Sales & Marketing

About this project

Open

Goal: Increase traffic and generate qualified leads for residential solar installations through self-scheduled appointments.

Target Audience: Homeowners considering switching to solar energy within texas and florida.

Strategy:

1. Keyword Research and Optimization:
Identify high-intent keywords related to residential solar, including local variations (e.g., "Solar installation cost [city name]").. Optimize website content and meta descriptions for target keywords. Utilize long-tail keywords to capture users deeper in the research funnel. Build internal linking structure to improve user experience and keyword targeting.

2. Local SEO:
Claim and optimize Google My Business listing with accurate contact information and service areas. Encourage online reviews on Google and other platforms. Build local backlinks

3. Paid Advertising:
Consider targeted PPC campaigns on search engines and social media platforms.
Experiment with retargeting ads to capture users who previously expressed interest.

4. Lead Generation and Nurturing:
Optimize appointment booking forms for ease of use and conversion. Automate email follow-up sequences for appointment confirmation and lead nurturing. Offer incentives for self-scheduled appointments (e.g., Discounts, consultations).

5. Analytics and Tracking:
Monitor website traffic, keyword performance, and conversion rates using analytics tools.
Continuously refine and optimize SEO strategy based on data insights.

Project overview

The Us solar market has consistently grown by 15-20% year over year, but 2023 saw a first-ever contraction, shrinking by around 25%. Valuable experience: - solar residential in us -or other countries-. - Go high level crm. - SELF APPOINTMENT LEAD GEN (financial market, real estate, cars, home improvement)

Category Sales & Marketing
Subcategory SEO
Is this a project or a position? Project
Required availability Part time

Project duration More than 6 months

Skills needed