Marketing

Established in 1995, PT Prudential Life Assurance (PLA) is a subsidiary of Prudential plc, a major international financial services group from the United Kingdom that has more than US$ 300 billion of funds under management worldwide (as of 30 June 2004). Combining Prudential’s global experience in life insurance for more than 150 years, PLA is committed to develop its business in Indonesia. Our willingness to listen and our ability to understand have made PLA a leader in unit-linked products (life insurance products that are combined with investments) in Indonesia.
PLA also offers a variety of products and services that are designed to fit and accommodate the needs of its customers in Indonesia. Presently, PLA has six sales offices (in Jakarta, Medan, Surabaya, Bandung, Denpasar and Semarang) and 62 agency offices (including Jakarta, Surabaya, Medan, Bandung and Bali). PLA employs 250 staff and has a network of more than 10,000 agents and serves more than 100,000 customers.
In September 2005, PLA was named the Best Life Insurance Company by Investor magazine, in the category for life insurance companies with assets above Rp 1 trillion. In 2003, PLA also received the Best Life Insurance Company in Indonesia award from Investor magazine for life insurance companies with assets between Rp 250 billion to Rp 1 trillion. The same year, PLA also received the Bisnis Indonesia 2003 Award as the Best Life Insurance Company in Indonesia.
These achievements are recognition of PLA's commitment to the Indonesian life insurance industry and the excellent services provided to our customers.
See our website : http://www.prudential.co.id