About this project
writing-translation / article-writing-1
Open
Project overview
The copy should capture the essence of mindfulness, refinement, and exclusivity, creating a sophisticated narrative that resonates emotionally with the reader. We’re not looking for typical sales language; instead, we need a narrative that evokes a sense of serenity, indulgence, and connection to nature. Key Requirements: Tone and Voice: Delicate, refined, and poetic. Focus on the emotional experience of tea-drinking rather than direct product features. Use sensory language to describe the taste, aroma, and feel of the tea, drawing out the luxurious, calming atmosphere it provides. Keep the language subtle and understated, without being overly promotional. The emphasis should be on the artistry and experience. Avoid hard-sell tactics; focus on creating a connection between the customer and the product’s uniqueness. Desired Outcome: Create a narrative for the brand that elevates the product beyond a beverage, turning it into an experience—a luxury ritual to be savored. Make the customer feel that this is not just tea, but an invitation to step into a moment of serenity, reflection, and personal indulgence. Use words that conjure up images of nature, tranquility, and high-end craftsmanship. Product Details to Highlight: Handcrafted from the finest organic, sustainable ingredients. Limited-edition blends, crafted by expert tea artisans. Premium packaging: Hand-sewn silk pouches, designed to reflect the exclusivity and elegance of the product. Unique flavors: Delicate and rare botanicals, fruits, and spices carefully balanced to create a rich, sensory experience. Deliverables: A primary landing page copy (approx. 600-800 words) that introduces the luxury tea blends and invites customers into the brand’s world. Product descriptions (for each blend) that highlight its unique story, flavor profile, and emotional experience. Each description should be around 200-350 words. To give you a clearer picture of what we’re aiming for, here are a few examples of writing styles we admire: Tata Harper (for skincare products) Dipygus (for candles and fragrances) Aerin Lauder (for luxury lifestyle products) Please make sure the copy is consistent with the luxury nature of the brand, and that the tone is delicate and emotionally evocative, focusing on the sensory pleasure the tea offers. Additional Guidance: Research the Product: Familiarize yourself with the art of tea blending and the specific ingredients which are Rose Petals, Peppermint, Dried Rosebuds or Hibiscus Flowers, Cardamom Jasmine, Vanilla (botanicals, spices, etc.). Use Subtle Storytelling: Each tea blend should have a subtle backstory that reflects the nature of the ingredients and the craftsmanship. Think of it as telling the story of nature’s bounty—without being overly descriptive or factual. Emphasize Exclusivity: Make the customer feel that they’re engaging in a rare and special experience—this tea is not something that everyone can have, but rather something reserved for those who appreciate the finer things in life. . Next Steps: Please submit a brief outline or idea of how you would approach this project, along with a portfolio or writing samples that showcase your ability to craft refined, emotionally resonant copy. We’d like to see how you would balance sensory descriptions and brand storytelling
Category Writing & Translation
Subcategory Article writing
How many words? More than 5,000 words
Is this a project or a position? Project
Required availability As needed
Delivery term: Not specified
Skills needed