Looking for a B2c digital advertising expert for long-term partnership

Russell Marketing, an innovative launch marketing agency, is expanding its global remote team and welcomes applications for the role of Digital Marketing Associate.

We specialize in empowering entrepreneurs and forward-thinking brands to create and scale impactful digital marketing systems. Our unique collaborative approach, coupled with a commitment to shared success for a better world, defines us. At Russell Marketing, 20% of our profits support our nonprofit partner, the Russell Gives Foundation.

We're looking for a Digital Marketing Associate to:

- Research and create digital advertising strategies for our clients
- Execute these digital advertising campaigns on various channels, including Meta, Instagram, Pinterest, TikTok, Snapchat, Reddit, Amazon, and LinkedIn
- Analyze and extract meaningful insights from diverse channels and analytics platforms
- Deliver strategic insights and ideas for new audiences, creative, and messaging
- Monitor key KPIs and maintain strong ROAS across campaigns
- Create and deliver comprehensive weekly reports and presentations of strategies to clients

We are seeking candidates who possess:

- A solid track record of inspiring action based on data-driven insights
- The ability to work efficiently under tight deadlines and manage multiple priorities
- Proven communication skills to convey complex concepts to non-technical audiences
- Confidence in working cooperatively in a team-oriented, cross-functional environment and independently

Specific Requirements: (A plus)

- Experience in Crowdfunding and eComm digital launch
- Proven track record of managing ad spends exceeding $150k and maintaining a 3x ROAS (Paid Social/Search)

Please answer the following question in your application. All applications without a response will be discarded:

Your digital ads are achieving a 5% Add To Cart Rate and a 2% Conversion Rate, this meets industry benchmarks. However, your acquisition costs are so high that your strategies aren’t profitable and ROAS is very poor. What action steps do you take to resolve this?