Lead generation about Renewable Energy

We are looking for a talented and experienced Lead Generation Specialist to join our team on a freelance basis. The ideal candidate will have a strong background in SEO and be highly skilled in managing and optimizing Google Ads and Meta (Facebook) Ads campaigns. If you are a results-driven professional with a passion for digital marketing and a proven track record in driving high-quality leads, we want to hear from you!

Responsibilities:

Develop and execute effective SEO strategies to improve organic traffic and search rankings.
Conduct keyword research, on-page optimization, and technical SEO audits to enhance website performance.
Create, manage, and optimize Google Ads and Meta Ads campaigns to generate qualified leads.
Monitor and analyze campaign performance metrics, including ctr, cpc, cpa, and roi, to ensure optimal results.
Collaborate with our content and design teams to develop compelling ad creatives and landing pages.
Provide regular reports and insights on campaign performance, along with actionable recommendations for improvement.
Stay up-to-date with the latest industry trends, tools, and best practices in seo and ppc advertising.
Requirements:

Proven experience as a Lead Generation Specialist, Digital Marketer, or similar role.
Strong knowledge of seo best practices, keyword research, on-page, and technical seo.
Hands-on experience with Google Ads and Meta (Facebook) Ads, including campaign setup, optimization, and performance tracking.
Proficiency in using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Meta Business Suite.
Excellent analytical skills and the ability to interpret complex data to make data-driven decisions.
Strong communication skills and the ability to work collaboratively with cross-functional teams.
A proactive, self-motivated approach with a passion for achieving results.
Preferred Qualifications:

Certification in Google Ads and/or Meta (Facebook) Blueprint.
Experience in lead generation for [mention your industry, e.g., SaaS, E-commerce, Real Estate, etc.].
Familiarity with other advertising platforms (e.g., LinkedIn Ads, Bing Ads) is a plus.
What We Offer:

Competitive freelance rates.
Flexible working hours and remote work opportunity.
The chance to work with a dynamic and growing team.
Opportunities for professional development and growth.