Full Time Marketing Specialist

We are a growing mortgage brokerage based in Bakersfield, California, seeking a highly skilled and creative Remote Full-Time Marketing Specialist. This role is remote and open to candidates located in Mexico. The ideal candidate will manage video editing, content creation, social media, email newsletters, digital marketing for lead generation, branding, and more, to help grow our presence and increase lead generation.



Key Responsibilities:

- Video Editing: Edit and produce engaging video content for social media, advertisements, and promotional campaigns.

- Flyers and Content Creation:Design eye-catching flyers, brochures, and marketing materials.

- Social Media Management: Manage, create, and schedule content across platforms (Facebook, Instagram, LinkedIn, etc.) While engaging with the community.

- Email Newsletter Management: Create, schedule, and manage regular email newsletters using tools like Mailchimp or Constant Contact.

- Digital Marketing for Lead Generation: Plan and execute paid digital advertising campaigns (Google Ads, Facebook Ads) focused on generating high-quality leads.

- Branding: Develop and maintain cohesive branding across all platforms to ensure a consistent and professional image.

- SEO (Search Engine Optimization):*Implement SEO strategies to improve website rankings and visibility in search engine results.

- Landing Page Creation and Optimization: Design and manage high-conversion landing pages for mortgage services and promotions.

- Blog and Content Writing (or Management):Write and publish educational content on mortgage tips, refinancing, and industry updates, improving SEO and attracting organic leads.

- Client Testimonial Management: Collect and showcase client testimonials across digital platforms to enhance credibility and attract new clients.

- CRM and Lead Nurturing: Integrate marketing efforts with CRM systems, set up automated email sequences, and nurture leads through email campaigns.

- Analytics and Reporting: Track and report on the performance of marketing efforts, including website traffic, lead conversions, and ad campaign success.

- Local SEO and Google My Business Management:*Optimize Google My Business profiles and local SEO efforts to attract local leads and manage online reviews.

- Referral Program Management: Develop and promote a referral program for existing clients and partners to generate new leads.

- Webinars and Online Events: Organize and promote webinars and online workshops to educate and engage potential clients.



Minimum Qualifications:

1. Education: Bachelor’s degree in marketing, communications, graphic design, or a related field (preferred but not mandatory if experience is strong).

2. Experience:

  - 2-3 years of experience in video editing, content creation, and managing digital marketing campaigns.

  - Proven experience in social media management and paid advertising (Google Ads, Facebook Ads).

  - Experience in graphic design and branding, including using tools like Adobe Photoshop, Canva, or similar.

  - Experience with email marketing platforms (Mailchimp, ActiveCampaign, or similar).

3. Skills:

  - Proficient in video editing software (Adobe Premiere, Final Cut, or similar).

  - Strong understanding of social media trends and engagement strategies.

  - Familiarity with SEO, Google Analytics, and CRM platforms.

  - Excellent written and verbal communication skills in English and Spanish.

4. Other Requirements:

  - Ability to work independently and meet deadlines in a remote setting.

  - Strong attention to detail and creativity in design and content.



Compensation:

- Salary Range: $1,500 - $2,500 USD per month, depending on experience and qualifications.

- Performance-Based Bonuses: Quarterly or annual bonuses based on lead generation or sales growth metrics.

- Potential Benefits: Paid time off and other optional benefits based on performance.