Digital Marketing Project

California based communications company is looking for a Digital Marketing Expert to assist in the execution and optimization of an online marketing campaign. This campaign’s objective is the promotion of translation, interpreting, voice-overs, transcription, and other communication services through digital channels.

The ideal candidate will have a passion for all things marketing and technology. This expert should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. He or she should be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.



Responsibilities
    •    Assist in the formulation of strategies to build a lasting digital connection with consumers
    •    Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
    •    Launch optimized online adverts through Google Adwords, Facebook etc. To increase company and brand awareness
    •    Be actively involved in SEO efforts (keyword, image optimization etc.)
    •    Prepare online newsletters and promotional emails and organize their distribution through various channels
    •    Provide creative ideas for content marketing and update website
    •    Collaborate with designers to improve user experience
    •    Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
    •    Acquire insight in online marketing trends and keep strategies up-to-date
    •    Maintain partnerships with media agencies and vendors
Requirements
    •    Proven experience as Digital Marketing or similar project
    •    Excellent understanding of digital marketing concepts and best practices
    •    Experience with B2C social media, Google Adwords and email campaigns and seo/sem
    •    working knowledge of ad serving tools (e.g., DART, Atlas)
    •    Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
    •    Skills and experience in creative content writing
    •    Analytical mindset and critical thinking
    •    Excellent communication and interpersonal skills