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Comsumer Insights

Published on the October 20, 2024 in Sales & Marketing

About this project

Open

Be the eyes, ears, and voice of the consumer, using your understanding of regional insights, demographics,
and psychographics to influence marketing programs
Leverage local sales data, usage statistics and consumer insights to identify volume driving product
opportunities

Project overview

Build a local ‘360’ marketing plan that increases brand awareness and product usage through occasions (work, study, fitness, gaming) and choice Protect brand equity by ensuring all local brand/beverage efforts are implemented following national/global strategy and guidelines Help engage current and next-generation consumers through sampling and collegiate marketing programs by coaching your team of Brand Marketing Managers (BMM's) Lead collaboration with regional Sports, Culture, and Communications teams to improve outcome of brand projects Develop appropriate, relevant, and measurable Brand Marketing goals for the region

Category Sales & Marketing
Subcategory Other
Project size Medium
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Facebook Internet Marketing Marketing Google AdWords Social Media Marketing

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