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Soy Elizabeth González especialista en gerencia de mercadeo estratégico con más de una década de experiencia en marketing digital y tradicional. Durante más de diez años, he estado inmersa en el mundo del marketing, liderando estrategias efectivas que han ayudado a diversas empresas a alcanzar sus objetivos.
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gestión de campañas publicitarias en diversas plataformas digitales y tradicionales estoy comprometida a maximizar la visibilidad y el impacto de tu marca.

Mis planes de servicio:
Plan Básico - "StartUp Boost"
- Creación de Buyer Persona
- Creación de Parrilla de Contenidos
- Manejo de Redes Sociales (2 plataformas)
- Creación de Customer Journey

Plan Intermedio - "Growth Accelerator"
- Todos los servicios del Plan Básico
- Creación de Insights
- Creación de Funnel de Conversión
- Publicidad en Google Ads (Gestión de presupuesto adicional)

Plan Premium - "Market Dominator"
- Todos los servicios del Plan Intermedio
- Creación de Plan de Mercadeo
- Publicidad en Facebook Ads (Gestión de presupuesto adicional)
- Publicidad en Instagram Ads (Gestión de presupuesto adicional)
- Reportes analíticos y consultoría estratégica mensual

Estoy emocionada de tener la oportunidad de colaborar contigo y ayudarte a llevar tu marca o proyecto al siguiente nivel. ¿Te gustaría programar una reunión para discutir cómo puedo ayudarte a alcanzar tus metas de marketing? Estoy disponible para hablar en cualquier momento que te resulte conveniente.","rawText":"¡Hola! Soy Elizabeth González especialista en gerencia de mercadeo estratégico con más de una década de experiencia en marketing digital y tradicional. Durante más de diez años, he estado inmersa en el mundo del marketing, liderando estrategias efectivas que han ayudado a diversas empresas a alcanzar sus objetivos. Mi enfoque se centra en comprender las necesidades de cada cliente y desarrollar estrategias de marketing 360º personalizadas que generen resultados tangibles. Desde la creación de contenido atractivo hasta la gestión de campañas publicitarias en diversas plataformas digitales y tradicionales estoy comprometida a maximizar la visibilidad y el impacto de tu marca. Mis planes de servicio: Plan Básico - "StartUp Boost" - Creación de Buyer Persona - Creación de Parrilla de Contenidos - Manejo de Redes Sociales (2 plataformas) - Creación de Customer Journey Plan Intermedio - "Growth Accelerator" - Todos los servicios del Plan Básico - Creación de Insights - Creación de Funnel de Conversión - Publicidad en Google Ads (Gestión de presupuesto adicional) Plan Premium - "Market Dominator" - Todos los servicios del Plan Intermedio - Creación de Plan de Mercadeo - Publicidad en Facebook Ads (Gestión de presupuesto adicional) - Publicidad en Instagram Ads (Gestión de presupuesto adicional) - Reportes analíticos y consultoría estratégica mensual Estoy emocionada de tener la oportunidad de colaborar contigo y ayudarte a llevar tu marca o proyecto al siguiente nivel. ¿Te gustaría programar una reunión para discutir cómo puedo ayudarte a alcanzar tus metas de marketing? Estoy disponible para hablar en cualquier momento que te resulte conveniente.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e42671639d857e821598602641aca5ac/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"He trabajo para marcas:

GERENTE DE MERCADEO / BELLA PIEL
Creación de plan estratégico de mercadeo, comunicaciones y publicidad vinculando los medios de puntos de venta físicos y canales digitales.

GERENTE DE MERCADEO / DISTRIBUIDORA FARMACÉTICA ROMA
Creación de plan estratégico de mercadeo anual para la compañía vinculando canal digital y call center.

JEFE DE SOCIAL SELLING / PINKLIFE LILIPINK
Elaboración, seguimiento y aprobación de la estrategia de contenidos digitales para el canal social selling.
Elaboración y Seguimiento a la estrategia comercial para el canal social selling logrando crecimiento en ventas.
Creación del customer journey para lograr comunicación efectiva y relevante.Responsable directa del presupuesto comercial del negocio venta digital.Acompañamiento y seguimiento al equipo comercial a cargo para lograr cumplimiento de presupuesto.

DIRECTORA NACIONAL DE MERCADEO / NEWLAB NUTRITION
Creación de plan estratégico de mercadeo, comunicaciones y publicidad para lograr los objetivos de las marcas a mi cargo teniendo en cuenta los diferentes canales de ventas. (Canales digitales, canal moderno y retail).

DIRECTORA DE MERCADEO / AGENCIA DIGITAL PLOTANDESIGN
Elaboración de plan estratégico de mercadeo, comunicaciones y social media para la compañía y las diferentes marcas de productos y servicios. Alimentos, retail, productos naturales.","rawText":"He trabajo para marcas: GERENTE DE MERCADEO / BELLA PIEL Creación de plan estratégico de mercadeo, comunicaciones y publicidad vinculando los medios de puntos de venta físicos y canales digitales. GERENTE DE MERCADEO / DISTRIBUIDORA FARMACÉTICA ROMA Creación de plan estratégico de mercadeo anual para la compañía vinculando canal digital y call center. JEFE DE SOCIAL SELLING / PINKLIFE LILIPINK Elaboración, seguimiento y aprobación de la estrategia de contenidos digitales para el canal social selling. Elaboración y Seguimiento a la estrategia comercial para el canal social selling logrando crecimiento en ventas. Creación del customer journey para lograr comunicación efectiva y relevante.Responsable directa del presupuesto comercial del negocio venta digital.Acompañamiento y seguimiento al equipo comercial a cargo para lograr cumplimiento de presupuesto. DIRECTORA NACIONAL DE MERCADEO / NEWLAB NUTRITION Creación de plan estratégico de mercadeo, comunicaciones y publicidad para lograr los objetivos de las marcas a mi cargo teniendo en cuenta los diferentes canales de ventas. (Canales digitales, canal moderno y retail). DIRECTORA DE MERCADEO / AGENCIA DIGITAL PLOTANDESIGN Elaboración de plan estratégico de mercadeo, comunicaciones y social media para la compañía y las diferentes marcas de productos y servicios. Alimentos, retail, productos naturales.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e42671639d857e821598602641aca5ac/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Elizabeth G. V.","companyId":4374730,"companyHash":"e42671639d857e821598602641aca5ac","ratingData":{"rating":4,"hasRating":true,"width":"width: 80.00%","noRatings":"No ratings yet","average":4,"ratingText":"4 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/en/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"CO$ 110,000.00","isSet":true,"currency":"COP","amount":"110000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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