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Ripio (Information Technology & Services): Strategic Responsibilities

Understand the product to create, own and drive lead generation strategy, and establish a candence of rapid experimentation. Identify the most effective and efficient ways to grow product sales
Work side-by-side with both sales and technology teams to implement innovative marketing campaigns with the ultimate goal of increasing engagement, conversion, and user retention for the product.
Bring an analytical approach to marketing automation and work with internal department leads to set targets for campaigns, conduct A/B tests, and report on and communicate results to stakeholders
Develop a model of your customer behavior, and use web analytics to assist, guide and align channel marketing & product management efforts.

Tactical Responsibilities

Work with marketing to create shareable and viral content regularly around the product - such as blogs, e-books,video, infographics, slideshare presentations, whitepapers & webinars
Work with our UX and creative designers to create compelling HTML emails, landing pages, and forms with persuasive copy and imagery for max engagement.
Work with communications to implement & automate email drip campaigns based on specific timelines /milestones or user actions such as product onboarding, abandoned shopping carts, recommendations, renewals, confirmations, engagement, product training, and managing unsubscribes/renewals.
Set up a database of email addresses of leads based on engagement with the marketing content.
Define, measure and maintain growth & adoption metrics for the product such as (but not limited to) the following
Quantitative: Traffic Analysis / User Engagement
Qualitative: Usability / Session/ Usage Monitoring etc
Comparative: A/B, Multivariate Testing
Competitive: Monitoring & Tracking key competitor marketing related activities

* VISTAGE Argentina (Professional Training): Active Speaker about Growth & Startup Marketing, Growth Hacking and Online Marketing Strategies.

Topics:
* Customer Funnel
* Growth Hacking Funnel
* eCommerce Management
* Online Sales Pipeline Automation
* Email & Inbound Automation

Vistage Worldwide, Inc. is a global organization that assembles and facilitates private advisory boards for CEOs, senior executives and business owners. Vistage and its affiliates have nearly 20,000 members in 16 countries, representing the world’s leading chief executive organization.

* Startup Factory Academy: Startup Mentoring about Growth Hacking, focused on Customer Acquisition, Marketing Automation and Nurture Leads.

* CMP | Growth Hacking Consulting: We help organizations and start-ups to achieve their growth goals.","rawText":"KAIJU Digital Growth: Chief of Growth. Ripio (Information Technology & Services): Strategic Responsibilities Understand the product to create, own and drive lead generation strategy, and establish a candence of rapid experimentation. Identify the most effective and efficient ways to grow product sales Work side-by-side with both sales and technology teams to implement innovative marketing campaigns with the ultimate goal of increasing engagement, conversion, and user retention for the product. Bring an analytical approach to marketing automation and work with internal department leads to set targets for campaigns, conduct A/B tests, and report on and communicate results to stakeholders Develop a model of your customer behavior, and use web analytics to assist, guide and align channel marketing & product management efforts. Tactical Responsibilities Work with marketing to create shareable and viral content regularly around the product - such as blogs, e-books,video, infographics, slideshare presentations, whitepapers & webinars Work with our UX and creative designers to create compelling HTML emails, landing pages, and forms with persuasive copy and imagery for max engagement. Work with communications to implement & automate email drip campaigns based on specific timelines /milestones or user actions such as product onboarding, abandoned shopping carts, recommendations, renewals, confirmations, engagement, product training, and managing unsubscribes/renewals. Set up a database of email addresses of leads based on engagement with the marketing content. Define, measure and maintain growth & adoption metrics for the product such as (but not limited to) the following Quantitative: Traffic Analysis / User Engagement Qualitative: Usability / Session/ Usage Monitoring etc Comparative: A/B, Multivariate Testing Competitive: Monitoring & Tracking key competitor marketing related activities * VISTAGE Argentina (Professional Training): Active Speaker about Growth & Startup Marketing, Growth Hacking and Online Marketing Strategies. Topics: * Customer Funnel * Growth Hacking Funnel * eCommerce Management * Online Sales Pipeline Automation * Email & Inbound Automation Vistage Worldwide, Inc. is a global organization that assembles and facilitates private advisory boards for CEOs, senior executives and business owners. Vistage and its affiliates have nearly 20,000 members in 16 countries, representing the world’s leading chief executive organization. * Startup Factory Academy: Startup Mentoring about Growth Hacking, focused on Customer Acquisition, Marketing Automation and Nurture Leads. * CMP | Growth Hacking Consulting: We help organizations and start-ups to achieve their growth goals.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/db7cc9f1fced81c4de588d641f30e5ac/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Christian P.","companyId":193767,"companyHash":"db7cc9f1fced81c4de588d641f30e5ac","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/en/freelancers/argentina?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"AR$ 20,000.00","isSet":true,"currency":"ARS","amount":"20000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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