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Soy correctora Literaria con Orientación en Periodismo, recibida del Instituto Eduardo Mallea en el año 2010. En 2014 finalicé la Licenciatura en Comunicación Social con Orientación Publicidad en la UBA (tesina en curso).

Poseo conocimientos y experiencia en branding, employer branding, posicionamiento de marca, naming, comunicación, social media, publicidad, comunicación interna, comunicación corporativa e institucional, satisfacción del cliente, redacción, corrección y edición de todo tipo de comunicaciones de marca (brochures, brand books, guiones de radio, TV y brand videos, discursos corporativos, guías de tonos, maneras y mensajes, folletos, tagline, byline, slogan, entre otros).","rawText":"Al momento trabajo como redactora y correctora de todo tipo de comunicaciones marcarias, tanto internas como externas, y como consultora de estrategia de marcas. En ambos puestos también me desempeño elaborando nombres de marcas (naming), taglines, slogans y bylines. También desarrollo manuales de comunicación de marcas, de tonos y maneras y de protocolos de respuesta en redes sociales. Al día de hoy me estoy orientando al trabajo de marca empleadora, pero como redactora de artículos y contenidos soy ampliamente versátil y adaptable. Soy correctora Literaria con Orientación en Periodismo, recibida del Instituto Eduardo Mallea en el año 2010. En 2014 finalicé la Licenciatura en Comunicación Social con Orientación Publicidad en la UBA (tesina en curso). Poseo conocimientos y experiencia en branding, employer branding, posicionamiento de marca, naming, comunicación, social media, publicidad, comunicación interna, comunicación corporativa e institucional, satisfacción del cliente, redacción, corrección y edición de todo tipo de comunicaciones de marca (brochures, brand books, guiones de radio, TV y brand videos, discursos corporativos, guías de tonos, maneras y mensajes, folletos, tagline, byline, slogan, entre otros).","canEdit":false,"editUrl":"https://www.workana.com/freelancer/b96190ec9cadafde86b1e30ea1372fcd/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Al momento me desempeño como consultora de branding integral y redactora independiente.

Vector C: Desde 2023 lidero el área de marca empleadora, llevando adelante proyectos de estrategia, posicionamiento, PVE, creación de contenidos y capacitaciones sobre el tema.

Natura: Jefa regional de marca empleadora, de octubre 2024 a mayo 2025.

PH.Creative (hoy Human Magic): Consultora de employer branding y comunicación interna. De junio 2022 a julio 2023.

FutureBrand: Consultora de estrategia de marcas y editora de comunicaciones marcarias. Trabajé aquí desde abril de 2011 a mayo 2016, y luego desde 2022 como freelancer por proyecto.

Endava: Líder regional de marca empleadora y comunicación interna, de octubre 2017 a junio 2022.","rawText":"Al momento me desempeño como consultora de branding integral y redactora independiente. Vector C: Desde 2023 lidero el área de marca empleadora, llevando adelante proyectos de estrategia, posicionamiento, PVE, creación de contenidos y capacitaciones sobre el tema. Natura: Jefa regional de marca empleadora, de octubre 2024 a mayo 2025. PH.Creative (hoy Human Magic): Consultora de employer branding y comunicación interna. De junio 2022 a julio 2023. FutureBrand: Consultora de estrategia de marcas y editora de comunicaciones marcarias. Trabajé aquí desde abril de 2011 a mayo 2016, y luego desde 2022 como freelancer por proyecto. Endava: Líder regional de marca empleadora y comunicación interna, de octubre 2017 a junio 2022.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/b96190ec9cadafde86b1e30ea1372fcd/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Fernanda F.","companyId":202289,"companyHash":"b96190ec9cadafde86b1e30ea1372fcd","ratingData":{"rating":4.9400000000000004,"hasRating":true,"width":"width: 98.80%","noRatings":"No ratings yet","average":4.9400000000000004,"ratingText":"4.94 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/en/freelancers/argentina?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"AR$ 25,000.00","isSet":true,"currency":"ARS","amount":"25000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Writing & Translation"},"public":true,"clarificationText":"Allowed formats:
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