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Diseño gráfico y digital: Creación de logotipos, posts, reels, historias, banners, colantas y más.
Desarrollo web: Diseño y estructuración de sitios web personalizados.
Gestión de redes sociales: Estructuración, optimización y creación de contenido visual.
Email marketing: Creación de plantillas profesionales y personalizadas.
Edición y retoque gráfico: Optimización y mejora de piezas visuales y contenido multimedia.
Análisis y optimización de mercado: Investigación de mercado y generación de informes para mejorar la efectividad del marketing.
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2013 - Actualidad

Creación de conceptos visuales para publicidad.
Asesoría en estrategias de publicidad visual y branding.
Diseño de logotipos, páginas web, infografías, empaques de productos e imagen corporativa.
Liderazgo de equipos de trabajo para la ejecución de proyectos de diseño.
Diseño de materiales impresos, como tarjetas de empresa, folletos y otros formatos específicos.
Analista de Mercadeo y Publicidad | Banco Finandina BIC
2021 - 2022 (1 año y 3 meses)

Gestión de campañas de marketing digital y social media.
Restructuración gráfica del portafolio y edición de piezas gráficas.
Administración de la página web corporativa y creación de informes de rendimiento.
Coordinación de ferias empresariales y eventos como Agroexpo y Expofuturo.
Lanzamiento de productos y manejo de presupuesto anual de publicidad.
Analista de Mercadeo y Publicidad | Vardi Agencia de Seguros y Agencia de Seguros Milenio
2014 - 2021 (6 años y 6 meses)

Diseño gráfico para medios digitales y tradicionales, incluyendo campañas radiales.
Administración de e-commerce y actualización de la página web.
Creación y gestión de campañas de SMS y Email Marketing.
Supervisión del inventario publicitario y negociación con proveedores.
Analista de Mercadeo y Publicidad | Génesis Andina
2022 - Actualidad

Planificación y ejecución de campañas publicitarias para ferias automovilísticas y otros eventos.
Manejo de presupuesto publicitario y negociación con proveedores.
Creación de informes de rendimiento de campañas y supervisión de publicidad corporativa.
Administración y actualización de la página web.
Diseñador de Contenido y Estratega de Marketing | Impulsemillas
2013 - 2014

Gestión de contenido para redes sociales, email marketing y portafolio gráfico.
Producción y edición de videos corporativos y presentaciones multimedia.
Diseño y actualización de la estructura gráfica de la web.","rawText":"Diseñador Gráfico y Desarrollador Web (Freelance) | MARKETIVE 2013 - Actualidad Creación de conceptos visuales para publicidad. Asesoría en estrategias de publicidad visual y branding. Diseño de logotipos, páginas web, infografías, empaques de productos e imagen corporativa. Liderazgo de equipos de trabajo para la ejecución de proyectos de diseño. Diseño de materiales impresos, como tarjetas de empresa, folletos y otros formatos específicos. Analista de Mercadeo y Publicidad | Banco Finandina BIC 2021 - 2022 (1 año y 3 meses) Gestión de campañas de marketing digital y social media. Restructuración gráfica del portafolio y edición de piezas gráficas. Administración de la página web corporativa y creación de informes de rendimiento. Coordinación de ferias empresariales y eventos como Agroexpo y Expofuturo. Lanzamiento de productos y manejo de presupuesto anual de publicidad. Analista de Mercadeo y Publicidad | Vardi Agencia de Seguros y Agencia de Seguros Milenio 2014 - 2021 (6 años y 6 meses) Diseño gráfico para medios digitales y tradicionales, incluyendo campañas radiales. Administración de e-commerce y actualización de la página web. Creación y gestión de campañas de SMS y Email Marketing. Supervisión del inventario publicitario y negociación con proveedores. Analista de Mercadeo y Publicidad | Génesis Andina 2022 - Actualidad Planificación y ejecución de campañas publicitarias para ferias automovilísticas y otros eventos. Manejo de presupuesto publicitario y negociación con proveedores. Creación de informes de rendimiento de campañas y supervisión de publicidad corporativa. Administración y actualización de la página web. Diseñador de Contenido y Estratega de Marketing | Impulsemillas 2013 - 2014 Gestión de contenido para redes sociales, email marketing y portafolio gráfico. Producción y edición de videos corporativos y presentaciones multimedia. Diseño y actualización de la estructura gráfica de la web.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/605d06620e50ca118ef2ff9ef7c33635/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Jefferson B.","companyId":2202192,"companyHash":"605d06620e50ca118ef2ff9ef7c33635","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/en/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"CO$ 18,000.00","isSet":true,"currency":"COP","amount":"18000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Design & Multimedia"},"public":true,"clarificationText":"Allowed formats:
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He desarrollado proyectos de branding, diseño web, UI/UX y publicidad digital para marcas de diversos sectores. Mi enfoque une creatividad, estrategia y funcionalidad, logrando diseños que comunican, conectan y generan resultados reales.","rating":4.8600000000000003,"ranking":16,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. 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Atuo há mais de 5 anos nas áreas administrativa, comercial, contábil e de gestão de pessoas, com sólida experiência em recrutamento, liderança de equipes, controle de indicadores e atendimento ao cliente. Como gestora de redes sociais, minha missão é conectar marcas ao público certo por meio de conteúdos criativos, planejamento estratégico e storytelling que converte. Transformo seguidores em clientes e engajamento em vendas, unindo análise de métricas, funil de vendas e copywriting persuasivo para fortalecer o posicionamento digital de empresas e profissionais autônomos. Sou proativa, organizada e comunicativa, com perfil analítico e foco em performance. Trabalho com consistência e profissionalismo, garantindo que cada ação digital esteja alinhada aos objetivos do negócio. ? O que entrego além do básico Planejamento Estratégico de Conteúdo: definição de pilares, cronogramas e estratégias por etapa do funil. Design e Criação Visual: desenvolvimento de posts, carrosséis, vídeos, reels e apresentações em Canva, Photoshop e Figma. Gestão Completa de Redes Sociais: feed harmônico, stories criativos, monitoramento e relatórios de desempenho. Copywriting e Legendas Persuasivas: textos voltados a engajamento, vendas e autoridade de marca. Análise de Dados e KPIs: relatórios claros de alcance, engajamento, crescimento e conversão. 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Recrutadora | Mosaico Web (Home Office) ? 2023 – 2025 Condução de processos seletivos completos, desde a triagem de currículos até a contratação final. Atuação em parceria com líderes para definição de perfis profissionais e alinhamento de cultura organizacional. Organização documental, suporte administrativo e fortalecimento da gestão de talentos em ambiente remoto. ? Atendente | Minas Cidadão – UAI ? 2022 – 2023 Atendimento ao público com foco em orientação, cadastro e encaminhamento de serviços. Desenvolvimento de habilidades de comunicação, empatia e organização administrativa, garantindo eficiência e qualidade no atendimento. ? Atendimento e Vendas | IBI Telecom ? 2020 – 2021 Atendimento ao cliente e venda consultiva de produtos e serviços de telecomunicação. Atuação em rotinas administrativas e suporte técnico básico, fortalecendo o relacionamento e a fidelização de clientes. ? 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