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En mi rol, fui responsable de diseñar el plan de marketing y el calendario de contenidos, lo que implicó proponer estrategias online que alinearan la presencia digital de la marca. Uno de los retos que enfrenté fue asegurar que la estrategia de marketing reflejara adecuadamente la identidad de la marca, lo que me llevó a acordar el tipo de fotografía y el estilo que se plasmaría en las redes sociales, definiendo aspectos como la foto del producto y la gama de colores. Además, diseñé piezas digitales para el feed e historias, creando contenido interactivo e informativo que captara la atención de la audiencia.

Otro desafío fue medir la efectividad de las campañas que creé en Facebook Ads, lo que me permitió desarrollar habilidades en marketing digital y análisis de datos. También establecí alianzas con otras marcas para alcanzar los objetivos planteados, lo que me ayudó a mejorar mis habilidades de colaboración y networking. A lo largo de este proceso, he fortalecido mi capacidad de planificación estratégica y mi creatividad visual, asegurando que cada proyecto no solo cumpla con los objetivos, sino que también sea atractivo y relevante para el público.","rawText":"Community manager - Óptica VisionInn En mi rol, fui responsable de diseñar el plan de marketing y el calendario de contenidos, lo que implicó proponer estrategias online que alinearan la presencia digital de la marca. Uno de los retos que enfrenté fue asegurar que la estrategia de marketing reflejara adecuadamente la identidad de la marca, lo que me llevó a acordar el tipo de fotografía y el estilo que se plasmaría en las redes sociales, definiendo aspectos como la foto del producto y la gama de colores. Además, diseñé piezas digitales para el feed e historias, creando contenido interactivo e informativo que captara la atención de la audiencia. Otro desafío fue medir la efectividad de las campañas que creé en Facebook Ads, lo que me permitió desarrollar habilidades en marketing digital y análisis de datos. También establecí alianzas con otras marcas para alcanzar los objetivos planteados, lo que me ayudó a mejorar mis habilidades de colaboración y networking. A lo largo de este proceso, he fortalecido mi capacidad de planificación estratégica y mi creatividad visual, asegurando que cada proyecto no solo cumpla con los objetivos, sino que también sea atractivo y relevante para el público.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/34d22eb6680462a4468c16c9abcd7c7c/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Fernanda Z.","companyId":9909857,"companyHash":"34d22eb6680462a4468c16c9abcd7c7c","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/en/freelancers/argentina?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 11.00","isSet":true,"currency":"USD","amount":"11.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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