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•    Mediante el análisis del equipo, la agencia y los clientes, cree un plan estratégico para el desarrollo del área digital. Los objetivos fueron mejorar la retención de talentos, la eficiencia y creatividad del equipo. También busqué mejorar la sinergia del departamento con las demás áreas de la agencia.
•    Desarrollé e implementé una hoja de ruta estratégica con KPIs y descripción de procesos y ciclo de trabajo que funcionó como guía para alinear al equipo desde el día 1.
•    Implementé procesos y metodologías de trabajo que nos permitieron responder las exigencias de los clientes y absorber un crecimiento del 80% en la cartera de clientes de la agencia.
•    Gestioné un equipo que tuvo un crecimiento del 200%, pasando de 7 a 23 personas, acompañado de una mejora significativa en la calidad del trabajo.
•    Utilicé análisis de datos comprender y potenciar el uso de datos propios de clientes para identificar puntos críticos, detectar oportunidades y optimizar para mejorar las campañas de marketing.
•    Implementé análisis profundos de social listening con herramientas como TalkWalker para tomar decisiones creativas y de contenidos para los clientes más importantes de la agencia.

Resultados
•    Obtuvimos premios por creatividad en Campana de Oro para diferentes clientes
•    Obtuvimos premio por efectividad en Effie Awards con Sponsor Busca Club
•    +10 puntos en TOM para una marca de baterías de autos 2022-2023
•    +47% en las ventas para una marca de préstamos.
•    +Oportunidades de crecimiento para miembros del equipo
•    +Integración con las demás áreas de la agencia
•    +procesos para agilizar el trabajo diario con los clientes
•    +visibilidad del trabajo del equipo
•    +claridad en roles y en procesos de inducción
•    +herramientas
•    +retención
•    +satisfacción de los clientes

2018 - 2021: Social Media Manager para McDonald's, Cámara\TBWA
•    Lideré la implementación de una nueva metodología de trabajo, estableciendo el estándar para el área digital de la marca.
•    Gestioné y optimicé el ecosistema digital de la marca, promoviendo acciones que cerraron el ciclo de los consumidores y aumentaron las conversiones.
•    Amplié la base de datos de la marca y gestioné la información para establecer más puntos de contacto efectivos con los clientes.
•    Promoví el uso de email marketing y push notifications y landing pages a medida en Salesforce, aprovechando la app de McDonald's para mejorar la interacción y satisfacción del cliente.
•    Analicé insights de marca y datos de comportamiento de usuarios para desarrollar campañas efectivas y basadas en datos.

Resultados
•    +19.4% de ventas con la campaña Cuarto de Libra Lovers,
•    +27,2% en venta de McCombos y +16.387 descargas de la App con la campaña McCombo App del Día,
•    +94,2% en pedidos, +87,5% en ventas y mucho Awareness con la campaña McDelivery Point
•    +13% en venta de Big Macs en el Gran Día en plena Pandemia.
•    +200% y hasta +2000% en interacciones en contenidos orgánicos creativos o de Real Time

2015-2018: Community Manager / Social Media Manager, PIMOD
•    Busqué integrar mi visión creativa y analítica con el mundo digital
•    Implementé estrategias de contenido creativas para mejorar la reputación de varias marcas en redes sociales.
•    Utilicé datos de redes sociales y de herramientas de social listening como Tracx para generar contenidos y mejorar la atención al cliente y el manejo de respuestas.

Resultados
•    Aumento significativo en interacciones orgánicas en varios de los clientes
•    Reducción significativa de interacciones negativas.
•    Gestión efectiva de comunidades. Aumento de consultas de productos.
•    Creé contenidos creativos y de Real time replicados en mercados internacionales.
•    Lideré un cambio en la estética y estrategia de contenidos para un cliente de tecnología logrando un ROAS de más de 10.","rawText":"2021 - 2024: Director del Departamento Digital, Cámara\TBWA • Mediante el análisis del equipo, la agencia y los clientes, cree un plan estratégico para el desarrollo del área digital. Los objetivos fueron mejorar la retención de talentos, la eficiencia y creatividad del equipo. También busqué mejorar la sinergia del departamento con las demás áreas de la agencia. • Desarrollé e implementé una hoja de ruta estratégica con KPIs y descripción de procesos y ciclo de trabajo que funcionó como guía para alinear al equipo desde el día 1. • Implementé procesos y metodologías de trabajo que nos permitieron responder las exigencias de los clientes y absorber un crecimiento del 80% en la cartera de clientes de la agencia. • Gestioné un equipo que tuvo un crecimiento del 200%, pasando de 7 a 23 personas, acompañado de una mejora significativa en la calidad del trabajo. • Utilicé análisis de datos comprender y potenciar el uso de datos propios de clientes para identificar puntos críticos, detectar oportunidades y optimizar para mejorar las campañas de marketing. • Implementé análisis profundos de social listening con herramientas como TalkWalker para tomar decisiones creativas y de contenidos para los clientes más importantes de la agencia. Resultados • Obtuvimos premios por creatividad en Campana de Oro para diferentes clientes • Obtuvimos premio por efectividad en Effie Awards con Sponsor Busca Club • +10 puntos en TOM para una marca de baterías de autos 2022-2023 • +47% en las ventas para una marca de préstamos. • +Oportunidades de crecimiento para miembros del equipo • +Integración con las demás áreas de la agencia • +procesos para agilizar el trabajo diario con los clientes • +visibilidad del trabajo del equipo • +claridad en roles y en procesos de inducción • +herramientas • +retención • +satisfacción de los clientes 2018 - 2021: Social Media Manager para McDonald's, Cámara\TBWA • Lideré la implementación de una nueva metodología de trabajo, estableciendo el estándar para el área digital de la marca. • Gestioné y optimicé el ecosistema digital de la marca, promoviendo acciones que cerraron el ciclo de los consumidores y aumentaron las conversiones. • Amplié la base de datos de la marca y gestioné la información para establecer más puntos de contacto efectivos con los clientes. • Promoví el uso de email marketing y push notifications y landing pages a medida en Salesforce, aprovechando la app de McDonald's para mejorar la interacción y satisfacción del cliente. • Analicé insights de marca y datos de comportamiento de usuarios para desarrollar campañas efectivas y basadas en datos. Resultados • +19.4% de ventas con la campaña Cuarto de Libra Lovers, • +27,2% en venta de McCombos y +16.387 descargas de la App con la campaña McCombo App del Día, • +94,2% en pedidos, +87,5% en ventas y mucho Awareness con la campaña McDelivery Point • +13% en venta de Big Macs en el Gran Día en plena Pandemia. • +200% y hasta +2000% en interacciones en contenidos orgánicos creativos o de Real Time 2015-2018: Community Manager / Social Media Manager, PIMOD • Busqué integrar mi visión creativa y analítica con el mundo digital • Implementé estrategias de contenido creativas para mejorar la reputación de varias marcas en redes sociales. • Utilicé datos de redes sociales y de herramientas de social listening como Tracx para generar contenidos y mejorar la atención al cliente y el manejo de respuestas. Resultados • Aumento significativo en interacciones orgánicas en varios de los clientes • Reducción significativa de interacciones negativas. • Gestión efectiva de comunidades. Aumento de consultas de productos. • Creé contenidos creativos y de Real time replicados en mercados internacionales. • Lideré un cambio en la estética y estrategia de contenidos para un cliente de tecnología logrando un ROAS de más de 10.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/24e8375e408dd2bceba980c38c52ae0c/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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