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A lo largo de este tiempo, he adquirido una sólida base de conocimientos y experiencia en la gestión financiera, la planificación fiscal y la auditoría. He tenido el privilegio de trabajar en diversas empresas y desempeñar roles clave en el área financiera, donde he contribuido al crecimiento y la estabilidad económica de las organizaciones.

Sin embargo, en algún punto de mi trayectoria, descubrí una pasión oculta: el análisis de datos. Me di cuenta de que disfrutaba profundamente desentrañando los secretos que los números podían revelar. Fue entonces cuando decidí explorar esta nueva pasión y encontrar la manera de incorporarla a mi carrera.

Fue en el mundo de la publicidad digital donde encontré la sinergia perfecta entre mi experiencia en contabilidad y finanzas y mi pasión por el análisis de datos. Comencé a aplicar mis habilidades financieras en la optimización de campañas publicitarias en línea, utilizando datos y métricas para tomar decisiones estratégicas. Esta transición me permitió ver de manera diferente el mundo financiero y comercial, al tiempo que contribuía al éxito de las estrategias de marketing digital.

A lo largo de esta nueva etapa, he trabajado en proyectos emocionantes, desde el análisis de ROI (retorno de inversión) en campañas publicitarias hasta el seguimiento de métricas clave como CTR (tasa de clics) y CPA (costo por adquisición). Mi experiencia previa en contabilidad me ha proporcionado una comprensión única de cómo el análisis de datos puede influir en la toma de decisiones financieras y estratégicas.

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